Advertising

Advertising Message Testing Before choosing a specific message marketers running large advertising campaigns will want to have confidence in their message by having potential members of the targeted audience provide feedback.

Advertising Specifications banner ad - a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (i.e. 468x60). beyond the banner - online advertising not involving standard GIF and JPEG banner ads.

Marketing Budget Advertising - Advertising on a Budget Develop A Marketing Budget A Capital Bargain - About Budget Travel ...

fractional (page)Any standard advertising space smaller than a full page. FreeHandT/freehandAn image, illustration and graphic design program by Macromedia.

Advocacy advertising expresses a viewpoint on a given issue, often on behalf an institution. Examples are to be found in anti-Drink-Driving campaigns.

ADVERTISING - Making known; calling public attention to a product, service, or company by means of paid announcements so as to affect perception or arouse consumer desire to make a purchase or take a particular action.

An advertising brochure can be a powerful and efficient marketing tool. It has the potential to promote new products to current clients, entice a prospective client or support a sales pitch.

Experts - Advertising Technology Advice and opinions, by and for marketers Topics in Advertising Technology : Mobile Marketing Online Video Advertising The Leading Edge Using Ad Technology Video, Rich & Streaming Media ...

Agency - An advertising company that represents other companies by providing advertising related services such as planning, creating, buying and tracking an advertisement on behalf of their client.

Announcement: An advertising message that is broadcast between programs (see Station break, Participation, Billboard), or an advertisement within a syndicated program or feature film; any broadcast commercial regardless of time length, ...

Online Marketing Advertising, selling or dispensing products and services through the Internet. Online Media Buying The careful research and purchase of 'online ad space'.

Advertising effectiveness research refers to research done to measure consumers'awareness of and comprehension of advertising. advertising tracking study (See tracking study) ...

AAA American Academy of Advertising. An association of educators, students, and former educators in advertising. AAAA American Association of Advertising Agencies. An association whose members are ad agencies. ANA Association of National Advertisers.

AdSense Google AdSense is the branch of Google advertising for website publishers. It allows website owners to display Google ads on their websites, and receive money for any click-throughs the ads receive.

Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. Some are uncontrolled like journalistic comment and word of mouth.

Advertising Network: [adv] Advertising network refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites.

advertising network - a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

Advertising budget Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.

Advertising Allowance Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer' ...

Advertising campaign - A series of advertisements, commercials, and related promotional materials that share a single idea or theme. Designed to be used simultaneously as part of a coordinated advertising plan.

Advertising Agency -- A business the provides a variety of advertising-related services to clients seeking assistance with the advertising activities.

ADVERTISING PLAN An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether the campaign was successful in obtaining those goals.

Advertising_Med-see Advertising Media. Research_Design-the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.

Advertising platform the basic issues or selling points that an advertiser wishes to include in the advertising campaign (492) Advertising target the group of people at which advertisements are aimed (491) ...

advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising. abbrev. Australian Bureau of Statistics ...

Advertising & Media Certificate The Advertising & Media course is designed for both agencies and clients who want to improve their strategies, planning and creative.

advertising network: A service where ads are bought centrally through one company, and displayed on multiple Web sites that contract with that company for a share of revenue generated by ads served on their site.

Advertising Any paid, nonpersonal communication transmitted through out-of-store mass media by an identified sponsor.

Advertising media: the means through which advertisements are delivered to the target audience. Media include broadcast media, print media, cinema, hoardings and outdoor media.

Advertising targeted to mass audiences, using a medium that the advertiser does not control itself. Topic areas: Communications and Marketing Access Point ...

Advertising: Is any non personal paid form of communication using any form of mass media.

Advertising Research Foundation (ARF): ARF is a collaborative effort to improve advertising, marketing and media research. ARF hosts conventions and training courses for continuing education.

advertising agency - A firm that specializes in the creation, production, and placement of advertising messages and may provide other services that facilitate the marketing communications process.

advertising strategy target market identification The process of using income, demographic, and life style characteristics of a market and census information for small areas to identify the most favorable locations.

advertising The placement and purchase of announcements and persuasive messages in time or space in any of the mass media by business firms, nonprofit organizations.

advertising The planning for, development of, and placement of advertisements. Also, the set of advertisements placed by a merchant in a given campaign.

Advertising Budget Determination - decisions pertaining to the amount to be allocated to advertising expenditure in a given period; common approaches to advertising budget determination include arbitary allocation, percent of sales, ...

Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.

Advertising that can be placed at random across a network of associated websites. The advertiser does not get to specify where the advertisement is placed, and in return pays a lower CPM rate. Run of Site ...

PPC Advertising Adsense: An advertising and money-making program run by Google where website owners can show Google ads on their site and generate revenue based on the Pay Per Click model.

PPC Advertising - Acronym for Pay-Per-Click Advertising, a model of online advertising in which advertisers pay only for each click on their ads that directs searchers to a specified landing page on the advertiser's web site.

Online Advertising Jargon Above the fold: The ad appears on the top part of the screen before the users scrolls down. Ad Server: Technology used to serve online advertising.

Teasing: Advertising Technique which aims at awakening the curiosity of the contact to increase the worn attention on the message and its memorization. The teasing can use various successive commercials or be made on a message.

teaser - (advertising) a clever, catchy headline message The Third Place - A social science term; the idea that everyone needs three places to be - home, work and a third place.

Awareness Advertising or other promotional activity (e.g. public relations) whose primary purpose is to increases general knowledge of the company, and to make people feel more positive towards it.

Return On Advertising Spend (ROAS) Return On Advertising Spend (ROAS) is a measure of the effectiveness of your PPC marketing program.

Cooperative Advertising (Co-Op) - A grouping of freestanding advertising pieces from several different mailers-including direct mail, inserts, stuffers and card decks.

cooperative advertising (or co-op): An agreement between a publisher and a bookstore.

Campaign: An advertising media buy during a given period of time. Cell Testing: When the list is divided into a number of discrete cells to allow for a robust test across multiple variables.

Ad: In mobile advertising an ad type typically includes banners, graphical images, and/or text ads. These ads are usually limited to a specific character length, pixel size and byte size. These can often be referred to as 'the creative.

Impression - An advertising metric that indicates how many times an advertising link is displayed. Index - The collection of information a search engine has that can be queried against.

Click - Click on advertising format. Advertising system writes down clicks and redirect users to other websites to which the advertising software redirects.

Pay-per-sale ; An advertising pricing model in which advertisers pay agencies based on how many consumers actually buy something as a direct result of the promotion. Despised by agencies for the wretched accountability it brings to their lives.

Paid Inclusion: an advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, although there is no guarantee given of ranking well in that search engine.

Affirmative consent Marketing organisations must gain affirmative consent (or ‘opt in’) from their readers, clients or subscribers before they are allowed to send them advertising or promotional information, newsletters, etc, by email.

Advertising agencies are trying to move in on brand consulting firms. pubname El Periodico de la Publicidad datelineNovember 2006 headline Conversation Piece typeARTICLE summary ...

Pay Per Click (PPC): A popular advertising technique used on websites, advertising networks and search engines. Advertisers bid on keywords that are associated with their market.

In addition to the direct selling of advertising space for banners, banners have two other uses on the Web. First, Yahoo and other search engines have been successful in selling "targeted bannerspace".

Also known as Pay For Performance or Search Advertising. Pay Per Click advertising gives advertisers the possibility of having their adverts appear on the Search Engine results pages of certain Search Engines.

RICH MEDIA: This generally refers to Internet advertising or content that can include video, audio, fill-in forms, pull-down menus, and other files that are larger than traditional HTML-and-graphic banners.

See also: Market, Marketing, Click, Sales, Network