Weighting advertising activity towards a particular market segment.
Contributed by: MarcommWise Staff
Social Marketing
Marketing that attempts to induce social change.
Contributed by: MarcommWise Staff ...
clutter - High levels of advertising activity, particularly in terms of number of advertising units, so that any given ad or commercial tends to be lost in the crowded commercial environment.
The leading online advertising intelligence-gathering tool available, capturing advertising activity across all major industries, channels, formats (including rich media), and platforms on the web. A Nielsen service.
ADS (Alternative Delivery System) ...
 See also: Marketing, Culture, Display, Image, Knowledge
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