Advertising Agency Functions
Professionals at advertising agencies and other advertising organizations offer a number of functions including: ...
Advertising Agency
[1] An business that designs and produces advertisements to call public attention to its clients.
Advertising Agency - An organization acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service, or idea.
advertising agency - A firm that specializes in the creation, production, and placement of advertising messages and may provide other services that facilitate the marketing communications process.
Advertising Agency - a firm specializing in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns.
Advertising agency commissions
Salaries for marketing managers
Salaries for marketing support e.g. marketing assistants.
Office space
Fixtures and fittings
Travel costs ...
advertising agency
An organization that prepares advertising materials for client organizations, and which usually (but not always) also plans and buys advertising time or space for those clients. Compare buying service and media management service.
An advertising agency that has been officially designated as having responsibily for coordinating the promotion of one or more of an advertiser's products and/or services.
Contributed by: MarcommWise Staff
AIDA ...
Full-Service Advertising Agency - an advertising agency offering a complete range of services including marketing research; media planning; creative design of packaging and advertisements, etc.
Definition: An advertising agency owned and operated by an advertiser, which handles the advertiser's account.
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In house agency
An advertising agency owned and operated by an advertiser, which handles their advertising.
Initial refusal
This occurs when a respondent refuses to participate in a survey at the interviewer's initial introductory statement.
Focus group A group of customers who are assembled together by an advertising agency in a conference room to discuss a particular product. Useful for learning what the public thinks of your product or message or company.
Recognition (1) Formal acknowledgment given by a communications medium to an advertising agency to recognize that agency as being bona fide, competent, and ethical; therefore, entitled to discounts.
Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients.
ACCOUNT COORDINATOR - The advertising agency employee responsible for much of the day-to-day business of servicing an account.
Full service agency - An advertising agency that handles the entire advertising process, including planning, design, production and placement, and possibly also PR, sales promotion, and direct marketing.
G ...
Agency of record: Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency (see Blanket contract).
Media planning & buying - The role of an advertising agency in finding the most appropriate media products for each client and negotiating/buying ‘space' based upon a predetermined budget.
A/E - An account executive (A/E) is an advertising agency employee assigned to a client and responsible for overseeing the services provided to the client.
Advertising for which a payment is made and for which commission is paid to the advertising agency.
Also see 'Below the line' and 'Push versus pull promotion'.
Accompanied shopping ...
“Above the Line' is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency.
In marketing research, the client typically funds and uses the research data, and may be a full-service research company, an advertising agency, a manufacturer, a newspaper or another data collection company.
ATL is an advertising technique using specific channels to promote products and services. This strategy makes use of traditional media like newspapers, magazines, radio and television and a commission or fee is payable to the advertising agency on ...
 See also: Advertising, Market, Marketing, Service, Product
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