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Advertising Allowance - Defintion of Advertising Allowance ...
Advertising Allowance
Money a manufacturer gives to another member of the distribution channel (wholesaler, distributor, sales representative, affiliate, value added reseller, retailer, etc.) for the purpose of advertising the manufacturer' ...
Advertising allowance Money provided by a manufacturer to a distributor for the purpose of advertising a specific product or brand. See, also, Cooperative advertising.
 See also: Marketing, Customer, Market, Product, Service
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