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Advertising Budget - Definition of Advertising Budget ...
Setting the Advertising Budget
Setting an advertising objective is easy, but achieving the objective requires a well-thought out strategy.
Advertising budget
The total amount of money that a marketer allocates for advertising over a period of time
After-sales service ...
Advertising budget
Money set aside by the advertiser to pay for advertising. There are a variety of methods for determining the most desirable size of an advertising budget.
see Advertising Budget.
a discount given to a retailer by a supplier whose brand or product is featured in the store's newspaper, television or radio advertising or in catalogs, flyers or similar promotional pieces. See Allowances; Discounts.
Click Fraud: Any click that is made on a search term with malicious intent, including the intentional depletion of a competitors pay per click advertising budget or depletion of their daily budget thus eliminating that competitor for the ...
all-you-can-afford budgeting An approach to the advertising budget that establishes the amount to be spent on advertising as the funds remaining after all other necessary expenditures and investments are covered.
Agressive advertisers sometimes click AdWords ads of competitors in order to use up their advertising budget on valueless traffic.
Bid prices vary depending on the company's advertising budget and the time the company plans to use paid inclusion. Other deciding factors are the keyword popularity and competition from other advertisers.
Advertising elasticity - The relationship between a change in advertising budget and product sales.
Advertising plan - An outline of them goals of an advertising campaign, how to accomplish them, and how to determine whether they were achieved.
FIXED-SUM-PER-UNIT METHOD
A method of determining an advertising budget, which is based directly on the number of units sold.
FLAT RATE
A uniform charge for advertising space or time, with no discounts for volume or frequency.
defensive spending - Advertising budget allocation strategy in which more weight is given to areas of current sales strength rather than to potential or competitive areas of strength.
Before we move on to discuss how you can compete with your large competitors' big banner advertising budgets, let's first start with some definitions and clarifications.
Media Mix - The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.
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Advertising Planning Process - the steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, ...
The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to advertisers.
Settling on an advertising budget.
Designing the advertisements. Numerous media are available for the advertiser to choose from. A list of some of the more common ones may be found on PowerPoint slide #11.
requires testing, and as such, a minimum budget of the lifetime value of the customer should be allocated to test how much each new lead will cost. You can read more about this calculation in our guide to developing a Facebook advertising budget.
Objective to task method: Setting a advertising budget based on the desired goals of the communication campaign.
Open ended questions: Questions which encourage the respondent to provide their own answers.
 See also: Budget, Market, Advertising, Marketing, Campaign
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