Managing the Advertising Campaign
Setting the Advertising Objective
Setting the Advertising Budget
Selecting Media for Message Delivery
Selecting Media: Creative Options
Selecting Media: Creative Costs
Selecting Media: Market Reach of Media ...
advertising campaign - A comprehensive advertising plan that consists of a series of messages in a variety of media that center on a single theme or idea.
Advertising campaign - A series of advertisements, commercials, and related promotional materials that share a single idea or theme. Designed to be used simultaneously as part of a coordinated advertising plan.
Advertising campaigns sometimes bundle CPM and CPC in a hybrid buy, and sometimes even CPA.
Affiliate programs have been known to offer a few cents per-click in addition to paying for a sale, lead, download, or other conversion activity.
Synonyms ...
An advertising campaign or agency which uses various disciplines including mass media such as Cinema ads (see 'Above The Line') and less conventional means such as social media (see 'Below the Line')
Touch point ...
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity, see continuity and pulsing
floor price
see price floor ...
Develop an online advertising campaign, reaching online-savvy users.
Invest in keyword marketing on search engines.
7. Budget: ...
S-Type Response a response to an advertisement or an advertising campaign which is slow to take effect but gradually gathers pace. See C-Type Response. Safety Needs the desire of humans for safety, shelter, security and warmth.
Advertising plan An explicit outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether or not the campaign was successful in obtaining those goals.
A/B testing is a method of testing for an advertising campaign that involves two different versions of a web page to see which is more effective.
While not all Facebook advertising campaigns are measured based on the lifetime value of a customer, many small businesses must use this metric to determine how much they should spend on advertising.
For one thing, it's far less expensive than traditional advertising campaigns, no small side-benefit in lean, worrisome times.
Its marketing strategies and especially its advertising campaigns are very high profile and even loved by those that enjoy high quality and creative commercials.
Mix media: Optimization of media choice used for an advertising campaign.
It may include an advertising campaign, increased PR activity, a free-sample campaign, offering free gifts or trading stamps, arranging demonstrations or exhibitions, setting up competitions with attractive prizes, temporary price reductions, ...
ROI - Return on investment (ROI) is the process used to determine whether the monetary benefits from an expenditure, such as a advertising campaign, are above or below the amount of money spent on the campaign.
Advertising Planning Process - the steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, ...
[edit] Insertion Order (I/O) A contract that specifies the details of your search advertising campaign, including placements options, keywords, ad creative, landing page, pricing, geo-targeting, and language options.
Definition: The point reached when an advertising campaign loses it's effectiveness due to repeated overplay of ads.
Marketing Glossary
Marketing Terms and Definitions
Word Painting
Word of Mouth Advertising
Vision
Vertical Publications ...
PAYOFF - The results of an advertising campaign. Motto Advertising guarantees that its clients will enjoy a strong payoff, or the agency will pay for the ads.
PEG - A strong, memorable element of a press release or campaign; the hook.
Degree to which an advertisement or advertising campaign achieves its stated objectives. Advertising effectiveness is typically gauged by measuring a campaign's impact on sales, brand awareness and/or market share.
Brand ...
Return On Objective uses client objectives to measure the impact of an advertising campaign in order to provide advertisers with insight into attitudes, awareness and qualitative aspects of consumer behaviour.
RPC ...
Geo-targeting is the process of tailoring your advertising campaigns online so that potential customers in different physical locations see different ads.
Post-testing: evaluation undertaken during or after an advertising campaign to assess its impact and effects.
Potential product: what the product could and should be in the future to maintain its differentiation.
PR: see Public relations.
Media Plan In order to choose the right media, it is important to put together a media plan for the advertising campaign.
Advertising plan - An outline of them goals of an advertising campaign, how to accomplish them, and how to determine whether they were achieved.
CPM: (Cost Per Mille)
Used in marketing as a benchmark to calculate the relative cost of an advertising campaign or an ad message in a given medium. Rather than an absolute cost, CPM estimates the cost per 1000 views of the ad.
Pay Per Click ROI Calculator
Use this calculator to determine the ROI (return on investment) for your pay per click advertising campaigns. Based on your campaign results and costs your ROI will be calculated for you.
SmartBiz Home Page ...
Periodically our site may allow the use of third party cookies or similar technologies to measure the effectiveness of our advertising campaigns.
This is what all marketing managers want to see from the money they spend on their marketing and advertising campaigns. The higher the sales, the large the number of shoppers and the greater the profit margin generated by sales - the better the ROI.
and launched an online advertising campaign extolling Excedrin as ''the tax headache medicine.
ROI: Return on Investment. The amount of money you make as a result of the money spent on an advertising campaign.
Search Bar:
Search Engine: ...
Webmasters measure conversion to judge the effectiveness (and ROI) of PPC and other advertising campaigns. Effective conversion tracking requires the use of some scripting/cookies to track visitors actions within a website.
Search Engine Marketing: refers to the act of marketing and managing a web site's pay-per-click advertising campaign.
Cognitive Dissonance Doubt that occurs after a purchase is made, which can be alleviated by customer after-care, money-back guarantees, and realistic sales presentations and advertising campaigns.
Collect on Delivery See COD.
Return on Advertising Spend. Indicates the amount of revenue garnered from each referrer. It is calculated by dividing the total amount of revenue garnered by the total amount of revenue spent on the advertising campaign.
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Robot.txt ...
Landing pages are also used to monitor site traffic and measure an advertising campaign's success.
Two of the most successful SEM strategies are search engine optimisation, and pay-per-click advertising campaigns. The SEM industry is growing exponentially.
 See also: Campaign, Advertising, Market, Marketing, Product
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