Out-of-home advertising - All media and advertising exposure outside the home including outdoor, point of purchase and radio.
P
Page view - Request to load a single HTML page. One of a number of ways of measuring popularity.
Rotation
Scheduling of advertising in the same program or time period on different days each week (horizontal rotation) or throughout a particular day (vertical rotation) in order to increase advertising exposure to different prospects.
The selection is truly random since each household, as opposed to neighborhood, is selected to get one treatment or the other. Thus, observed differences should, allowing for sampling error, the be result of advertising exposure since there are no ...
 See also: Reach, Analysis, Advertising budget, Attribute, Audience
  
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