Acquisition cost: Marketing or advertising Investment granted on average to obtain a transformation during a campaign. The Internet capacity to deliver measure indicators makes very important the acquisition cost notion.
The profit made divided by the cost of the advertising investment
search engine (SE)
A searchable database of pages on the Web. Different from an Index (like Yahoo) in that pages are not reviewed by a human editor before inclusion ...
Return On Advertising Spend (ROAS) is a measure of the effectiveness of your PPC marketing program. ROAS is computed by dividing revenue resulting from an advertising program by the cost of your advertising investment.
are more stable and correlated directly with their traffic level. In this model, the advertiser is going to monitor click through rates and conversion rates to judge the overall performance of their campaign and ROI on their advertising investment.
 See also: User, Rough, Network, Web site, Strategy
  
|
RSS
