ADVERTISING MANAGER - A client representative responsible for overseeing marketing efforts related to product, including budgeting, creative activities and liaison with agency.
advertising manager - The individual in an organization who is responsible for the planning, coordinating, budgeting, and implementing of the advertising program.
one presentation of an advertisement to an audience; advertising managers must decide how many "exposures" will be required to achieve their goal or objective. an association representing the interests of Australian advertising agencies.
See also: Presentation, Aging, Audience, Budget, Competition
 
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