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Advertising Manager

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ADVERTISING MANAGER - A client representative responsible for overseeing marketing efforts related to product, including budgeting, creative activities and liaison with agency.

 


advertising manager - The individual in an organization who is responsible for the planning, coordinating, budgeting, and implementing of the advertising program.

one presentation of an advertisement to an audience; advertising managers must decide how many "exposures" will be required to achieve their goal or objective.
an association representing the interests of Australian advertising agencies.

See also: Presentation, Aging, Audience, Budget, Competition

Marketing & Web Advertising investmentAdvertising market

 
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