Advertising Medium
The collection of all advertising vehicles of a particular type. For example television is an advertising medium, newspapers is another, etc. (Plural: Advertising Media)
Contributed by: MarcommWise Staff ...
an outdoor advertising medium, a billboard
potential market
all the individuals and organisations in a particular market who have some level of interest in the product ...
No one specific advertising medium is the right choice for every company. Depending on your customers, you may need to use direct mail pieces, Internet marketing, radio ads, newspaper coupons, or some combination thereof.
Over the past three years, search engine marketing has become the fastest growing advertising medium in the world. New SEO firms are emerging and established SEO firms, like StepForth are growing rapidly.
Reach - (1) In media ratings, the unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period. It is interchangeable with Cumulative Audience and Net Reach.
circulation The number of copies of a print advertising medium that are distributed. For the library field, this is numbers of items checked out by users.
Exposure
A person's physical contact with an advertising medium or message. It can be in a visual and/or an audio form.
target their select audiences without spending big advertising dollars, and is a natural for products that face stiff competition for dealer attention--direct mail remains a mystery to many high-tech marketers. They view it as an advertising medium ...
Such devices allow customers to stay informed, gather information and communicate with others without being tied to a physical location. While the mobile device market is only beginning to become a viable advertising medium, ...
- outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term; its singular form is advertising medium.
ads where the advertiser pays a fixed cost per thousand subscribers to whom the ad is sent. A common way to buy advertising offline, CPM pricing is not widely used online, but is an excellent way to compare costs between different advertising mediums.
a click-through rate many times the industry average by combining good placement and design. Combining below-average ad rates and above-average response rates can lead to an acceptable return on investment, just as in any other advertising medium.
Pricing could also include the cost of an online advertising medium such as Google Adwords.
Coordinating and processing the delivery of creative material to the advertising medium. This process includes printed instructions given to a medium on how creative materials should be inserted into the medium, e.g.
 See also: Advertising, Medium, Product, Market, Marketing
  
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