Advertising Network
Ad Network, Banner Ad Network*
Web (Google)
Marketing Terms ...
Advertising Network: [adv] Advertising network refers to an infomediary, which serves between a group (network) of web sites (which want to host advertisements) and advertisers which want to run advertisements on those sites.
Advertising Network - A group of Web sites where one advertiser controls all or a portion of the ads for all sites. A common example is the Google Search Network, which includes AOL, Amazon,Ask.
Advertising Network
an aggregator or broker of advertising inventory for many websites. Advertising networks are the sales representatives for the Web sites within the inventory.
Advertising network - a network representing many websites in selling advertising, allowing advertising buyers to reach broad audiences ...
To supplement their business models, certain text-link advertising networks (like Google) have expanded their network distribution to include 'contextual inventory'.
Contextual Link Inventory: To supplement their business models, certain text-link advertising networks have expanded their network distribution to include contextual inventory.
Ad Network: Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites.
Pay Per Click (PPC): A popular advertising technique used on websites, advertising networks and search engines. Advertisers bid on keywords that are associated with their market.
Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content.
Contextual Link-Inventory (CLI) - Search engines/advertising networks use their contextual link inventory to match keyword-relevant text-link advertising with site content.
Advertising Network: A group of Web sites which share a common banner server. Typically a sales organization which manages the commerce and reporting.
CPC: (Cost Per Click)
Advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.
AdNetworkInfo is a resource dedicated to information on online advertising networks. Get contact information, reviews and ratings on all the major ad networks.
Sponsored By ...
AdSense Google's contextual advertising network. Publishers large and small may automatically publish relevant advertisements near their content and share the profits from those ad clicks with Google.
This term has to do with keyword research and setting up PPC campaigns at Google (Google AdWords) or other search engine advertising networks. The 'Match'-settings determine for which search phrases an ad will be displayed.
Media Broker: An individual or organization that represents and is authorized to sell the advertising space of one or more publishers. Advertising networks can act as brokers for online publishers ...
RON - Run Of Network - Where ads (usually CPM banners) are shown (rotated) across the pages of the entire network of sites owned by a company, or controlled by a particular advertising network.
The network receives advertisements from the host search engine, paid for with a CPC or CPM model. For example, Google's advertising network includes not only the Google search site, but also searchers at AOL, ...
do this in support of their advertising programs, which allow marketers to place keyword generated ads (i.e., ads based on a user's search string) on the search engine as well as on other websites within the search engine's advertising network.
 See also: Advertising, Network, Market, Marketing, Click
|
