Advertising Objectives - specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
DAGMAR approach an approach to measuring advertising effectiveness in which advertising objectives are turned into specific measurable goals. See DAGMAR.
One key factor affecting the strategy used to achieve advertising objectives is how much money an organization has to spend. The funds designated for advertising make up the advertising budget and it reflects the amount an organization is willing (i.
Determining appropriate advertising objectives. As discussed, these objectives might include awareness, trial, repurchase, inducing consumers to switch from another brand, or developing a preference for the brand.
campaign - The entire advertising effort conducted within a predetermined time frame, usually with one set of advertising objectives.
cancellation date - The final date for deleting ordered media activity.
at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle, also referred to as retentive advertising, see advertising objectives ...
 See also: Advertising, Marketing, Market, Objective, Sales
  
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