Advertising research

advertising research
marketing glossary
marketing definitions
Definition: Research conducted to improve the efficacy of advertising.

Advertising Research Foundation (ARF) - Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF's mission is to improve the practice of advertising, marketing and media research.

Advertising Research - research done to test the effectiveness of advertising; this may include the pre-testing and post-evaluating of specific advertisements and campaigns.

Advertising Research: Survey research designed to measure consumer reactions to advertising. Early-stage concept boards to the final finished commercials can be tested. Also known as Copy Testing. Learn More ...

Advertising research
Research conducted to improve the efficacy of advertising. It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising.

Advertising research - Research relevant to advertising in general or a specific campaign, conducted to improve the effectiveness of advertising.
Advertorial - Paid advertisement including editorial content generally within a newspaper or magazine.

Advertising research involving study of the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.
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Limited service agencies: advertising agencies that specialise in one or just a few parts of the whole advertising process; for example they might specialise in creative work, or media buying or advertising research.

To get around the confounds imposed by nature, advertising researchers often use artificial situations to evaluate advertising. This sacrifices the use of real consumers in real settings, but allows the marketer to control sources of influence.

See also: Market, Service, Research, Advertising, Marketing