Advertising Space - Advertising space is the 'space' in-between a television show where you see all the advertisements, it is the pages of advertisement one see's in a magazine or newspaper, it is also the space in-between a radio show.
Specific advertising spaces on a given web page.
Base
Is the sample, population or value from which percentages are derived in a survey report.
Ad Network Advertising space in a group of web sites for the purpose of maximizing revenue and minimizing administrative costs. Ad Rotation Different ads and different ad sources are often rotated in the same space on a web page.
Remnant Space - Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.
Newest Term
Landing Page ...
Cost per rating point (CPP) The cost, per 1 percent of a specified audience, of buying advertising space in a given media vehicle.
[edit] Inventory Advertising space available for purchase on a website. Based on projections, inventory may be specified as number of impressions or as a share of voice. Also known as ad avail.
AGATE LINE - A measure of advertising space, 1/14 of an inch in depth by one column in width. Thus there are 14 agate lines to the column inch. At Michael J.
Agate line: Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, ...
Coupling media: A coupling media offer consists for a state control to be proposed in the same marketing advertising spaces offer of corresponding to various media.
cost-per-click (CPC) A method of charging for banner advertisements on the Web on the basis of how many viewers click on the ad, rather than charging on a flat rate basis for the advertising space.
Usually because they sell classified advertising space in their emails. If they can claim to have a mailing list of 25,000, they can attract more business owners willing to pay for space.
A package of information distributed by a media outlet to sell its advertising space.
Remnant Space: Near press time, magazines and newspapers may have unsold advertising space, called remnant space. If you are flexible, willing and able to buy at the last moment, you can probably pick up remnant space for a song.
FLAT RATE
A uniform charge for advertising space or time, with no discounts for volume or frequency.
FLIGHT
A period of time during which commercials or ads are scheduled and run.
These pixels are then sold as advertising space. The pixels purchased can be filled with tiny graphics (or not so tiny if more pixels have been purchased) which are linked to the advertiser's website .
Search engines are an increasingly popular source of advertising space. Since people are using search engines to seek out information and go elsewhere on the web, this fits with hypertext advertisements.
Publishers prefer to sell advertising space using this model as their revenues are more stable and correlated directly with their traffic level.
Definition: The cost, per 1000 people reached, of buying advertising space in a given media vehicle.
Related Articles
A-Z List of Advertising Networks and Affiliate Programs ...
Agate line
A unit of measure of newspaper advertising space.
Aggregate
A summary measure made by adding two or more separate measures.
the measure of the proportion of advertising space to editorial matter in a newspaper or magazine.
A measure used used to determine the approximate worth of press and media attention compared to the equivalent amount of advertising space
Advertorial
A press advert designed to look like standards editorial content ...
Purchasing advertising space at cost per thousand can also be more economical than traditional cost per click or cost per action rates, and depending on where the advertisement is placed, can reach more people than other forms of paid inclusion.
Supporting an event, activity or organisation by providing money or other resources that is of value to the sponsored event. This is usually in return for advertising space at the event or as part of the publicity for the event.
Stars ...
Horizontal discount - Discount on media purchasing offered in exchange for long-term commitment to buy advertising space.
Insertion Order - A formal authorization to place an ad campaign which identifies the specific print publication, run dates, and associated fees. This serves as a contract between the publisher selling the advertising space and the media buyer.
Knowing the target market for your event will clue you in on how and where to promote the event, such as from which media outlets you should seek coverage, which online and offline publications are best for purchasing advertising space, ...
It will also depend on how much other people are prepared to pay to advertise in the same place because the AdWords system is really one enormous advertising market place where people compete to buy and sell advertising space with prices literally ...
Advertising space purchased which the paper may insert wherever they see fit. SAA System Application Architecture. An IBM term for a system whereby PC's can be connected to and used to run mainframes by cooperative processing.
 See also: Advertising, Market, Marketing, Media, Service
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