Advertorial

advertorial
marketing glossary
marketing definitions
Definition: An advertisement that has the appearance of a news article or editorial, in a print publication.

Advertorial
[usage] MSH creates effective advertorials for our clients.

Advertorials in newspapers, magazines or on websites.
Advertorials are paid for advertisements that are designed to appear like copy (i.e. normal reported text).

Advertorial - A special type of ad that looks and sounds like an article, but is in fact an ad. Very few publishers will allow advertorials.

Advertorial: It is an Editorial Advertisement which is designed in the form of a piece of editorial matter. Such advertisements must however, be clearly labelled ‘advertisement’.

Advertorial
A paid advertisement that is designed in such as manner that it gives the impression of being an editorial rather than advertisement.
Appointment Setting
The process of arranging qualified sales meetings.

Advertorial: A combination of 'advertisement' and 'editorial'. An advertisement written in the guise of an article in a magazine or newspaper.
Agency: The people creating the advertising campaigns.

Advertorial: a form of print advertising that is designed to mimic the editorial content, style and layout of the publication in which it appears.

ADVERTORIAL - An advertisement that resembles a newspaper editorial or a television program but promotes a single advertiser's product, service, or point of view.

Advertorial
Is generally a paid segment on television or space in magazines which talks about a particular product within the program or magazine/newspaper.
Affiliate Marketing ...

Advertorial
A print or Web advertisement designed to look like a news story. The televison or radio equivalent is known as an "infomercial".
Contributed by: MarcommWise Staff
Advocacy Advertising ...

Advertorial Advertising - advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature).

advertorial An advertisement that appears to be editorial content. In printed media advertorials are generally labeled as advertising but on the Web their purpose is often disguised.

Advertorial
An advertisement which is designed to have the appearance of an editorial. Advertorials are normally labelled as "Advertising" or "This is an advertisement". Similar in practice to an infomercial.
Advocacy advertising ...

Advertorial - An advertisement styled to resemble the editorial format and typeface of the content in which it runs. Often generates higher response rates.
Newest Term
Landing Page ...

Advertorial
A press advert designed to look like standards editorial content
Advocate ...

Advertorial
An advertisement that has the appearance of a news article or editorial, in a print publication.
Agate line
A unit of measure of newspaper advertising space.

Advertorial - Paid advertisement including editorial content generally within a newspaper or magazine.

Combining sponsorship with content (the so-called "Advertorial") can get more attention than advertising alone. Again, proper targeting and a compelling call to action are critical for achieving a response.

Also known as web advertorial or sponsored content. [edit] Conversion the act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your ...

a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
see Self-Actualisation Needs.
abbrev. Advertising Federation of Australia.

Advertising woven into editorial content or placed in a contextual envelope. Also known as "Web advertorial".
Contextual Ads ...

Examples of sponsorships vary widely, as the whole point is to establish a more unique advertising opportunity than afforded by typical rotating advertisements. They may include several fixed ad placements, advertorials, co-branded content sections, ...

See also: Advertising, Market, Marketing, Service, Product