Advertorial Advertising

Advertorial Advertising - advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature).

a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
see Self-Actualisation Needs.
abbrev. Advertising Federation of Australia.

See also: Variable, Display, Advertising budget, Sales meeting, Feature