Advocacy Advertising

Advocacy Advertising
Advertising that promotes a political view, social cause, controversial issue or other point of view rather than a product, service or organization.
Contributed by: MarcommWise Staff
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advocacy advertising - Advertising that is concerned with the propagation of ideas and elucidation of social issues of public importance in a manner that supports the position and interest of the sponsor.

advocacy advertising
advertising that is specifically designed to induce, discourage or advocate some specific kind of action on the part of a corporate, social or government entity
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Advocacy advertising
Advocacy advertising expresses a viewpoint on a given issue, often on behalf of an institution. Examples are to be found in anti-drink-driving campaigns.
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Advocacy advertising Advertising used to promote a position on a political, controversial or other social issue.

In most cases there is an underlying benefit sought by an organization when they engage in advocacy advertising.

advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.

See also: Product, Image, Media, Service, Advertising