affiliate merchant
Definition
The advertiser in an affiliate marketing relationship.
affiliate merchant - the advertiser in an affiliate marketing relationship.
affiliate network - intermediary providing services for affiliate merchants and affiliates.
Affiliate Merchant
The merchant fills the role of the advertiser in an Affiliate Marketing relationship. The merchant implements a tracking system, provides affiliates with the campaign graphics and pays them.
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Definition: A value-added facilitator that provides services, including aggregation, for affiliate merchants and affiliates.
This is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated
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Affiliate Network:
A third party providing services to affiliate merchants and affiliates, including tracking technology, reporting tools, and payment processing.
 See also: Marketing, Merchant, Market, Affiliate marketing, Affiliate
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