Affinity " Meaningful connection between a group of people and the offer being made to them.
Alternate Delivery " Means of delivering an item to households, such as a direct mail piece or sample, without using the post office.
Affinity Exists when the various stores at a given location complement, blend, and cooperate with one another, and each benefits from the others' presence.
Affinity Marketing ; Marketing efforts - including e-mail promotions, banners, or offline media - aimed at consumers on the basis of establishing buying patterns.
affinity card A type of credit card, first marketed in 1985, which ties into a special consumer interest.
Affinity marketing
Selling products or services to customers on the basis of their established buying patterns. The offer can be communicated by email promotions, online or offline advertising.
Alternate text ...
Affinity Marketing: Marketing efforts aimed at consumers on the basis of established buying patterns.
Affinity marketing
Marketing targeted at individuals sharing common interests that predispose them towards a product, e.g. an auto accessories manufacturer targeting motoring magazine readers.
Affinity marketing - Affinity marketing targets promotional efforts toward one group or category of clients based upon established buying patterns. The marketing offer is communicated via e-mail promotions, online, or offline advertising.
Affinity: A logical connection between a mailer's offer and the names/data on a list.
Affinity People who are similar in lifestyle Affinity Analysis A process of finding relationships between customer purchases. People who buy skis buy snow tires.
Affinity Marketing Marketing targeted at individuals sharing common interests related to a product. Also, a campaign jointly sponsored different organisations.
Attribute Characteristic, peculiarity, or distinctive feature of a product.
Become has developed a newer algorithm it calls AIR (Affinity Index Ranking). According to Become’s Chief Technical Officer, Yeogirl Yun, "AIR is significantly more advanced than that hilltop algorithm [Google].
A large ticket item may be satisfied with two responses per thousand (.002), whereas lead generating devices having a strong affinity between the insert and the products being delivered would require and will produce responses from 2-5%.
activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc also known as affinity marketing
organizational buyer
the individual responsible for the firm's purchasing ...
 See also: Market, Media, Services, Advertising, Marketing
  
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