Affinity Marketing

Affinity Marketing ; Marketing efforts - including e-mail promotions, banners, or offline media - aimed at consumers on the basis of establishing buying patterns.

Affinity marketing
Selling products or services to customers on the basis of their established buying patterns. The offer can be communicated by email promotions, online or offline advertising.
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Affinity Marketing: Marketing efforts aimed at consumers on the basis of established buying patterns.

Affinity marketing
Marketing targeted at individuals sharing common interests that predispose them towards a product, e.g. an auto accessories manufacturer targeting motoring magazine readers.

Affinity marketing - Affinity marketing targets promotional efforts toward one group or category of clients based upon established buying patterns. The marketing offer is communicated via e-mail promotions, online, or offline advertising.

Affinity Marketing Marketing targeted at individuals sharing common interests related to a product. Also, a campaign jointly sponsored different organisations.
Attribute Characteristic, peculiarity, or distinctive feature of a product.

activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc also known as affinity marketing
organizational buyer
the individual responsible for the firm's purchasing ...

See also: Marketing, Advertising, Affinity, Market, Data