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affirmative disclosure - A Federal Trade Commission program whereby advertisers may be required to include certain types of information in their advertisements so consumers will be aware of all the consequences, conditions, ...
Affirmative disclosure A disclosure of information in an advertisement, required by the Federal Trade Commission or other authority, that may not be desired by the advertiser.
 See also: Impressions, Attribute, Advertising budget, Referral, Advertising plan
  
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