affordable method - A method of determining the budget for advertising and promotion where all other budget areas are covered and remaining monies are available for allocation.
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded; also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method.
 See also: Variable, Listening, Advertising budget, Concern, Combination
  
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