AGATE LINE - A measure of advertising space, 1/14 of an inch in depth by one column in width. Thus there are 14 agate lines to the column inch. At Michael J.
Agate line: Newspaper advertising space one column wide by one-fourteenth of an inch deep; often referred to simply as "line"; somewhat obsolete because most newspapers now use "column inch"measurements of advertising space, ...
Agate Line
A measure of newspaper advertising size. Equal to one column wide and one fourteenth of an inch deep.
Contributed by: MarcommWise Staff ...
agate line - The basic unit of newspaper space equal to one column in width and 1/14 inch in height (i.e., agate lines per inch).
Agate line
A unit of measure of newspaper advertising space.
Aggregate
A summary measure made by adding two or more separate measures.
Agate line A measure of newspaper advertising space, one column wide and 1/14th inch deep. Agency commission The agency's fee for designing and placing advertisements.
The milline rate is calculated by multiplying the cost per agate line by one million, then dividing by the circulation. Not a commonly used term. Also referred to as "milline."
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 See also: Sales, Purchase, Vehicle, Vision, Commercial
  
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