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Agency commission

Marketing & Web  Agate line  Agent

agency commission
marketing glossary
marketing definitions
Definition: The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising.


Agency commission: Usually 15 percent, allowed to advertising agencies by media on the agencies' purchase of media space or time.
Agency of record: Advertising agency that coordinates an advertiser's promotion of several products handled by more than a single agency (see Blanket contract).

Advertising agency commissions
Salaries for marketing managers
Salaries for marketing support e.g. marketing assistants.
Office space
Fixtures and fittings
Travel costs
Other direct and indirect marketing costs, including marketing communications costs (see below).

Agency commission The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising.

Billings
Total amount charged to clients, including the agency commission, media costs, production costs, etc.
Bleed
Allowing a picture or ad to extend beyond the normal margin of a printed page,
to the edge of the page.

The amount paid to the advertising medium by the advertising agency after deducting the ~.
Net Cost
Advertising rates which do not include advertising agency commission and/or include discounts.

See also: See also: What is the meaning of Market, Media, Advertising, Service, Commission?

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