Definition: The agency's fee for designing and placing advertisements.
: Usually 15 percent, allowed to advertising agencies by media on the agencies' purchase of media space or time.
Advertising agency commissions
Salaries for marketing managers
Salaries for marketing support e.g. marketing assistants.
Fixtures and fittings
Travel costs ...
The agency's fee for designing and placing advertisements. Historically, this was calculated as 15 percent of the amount spent to purchase space or time in the various media used for the advertising.
Total amount charged to clients, including the agency commission, media costs, production costs, etc.
Allowing a picture or ad to extend beyond the normal margin of a printed page,
to the edge of the page.
The amount paid to the advertising medium by the advertising agency after deducting the .
Advertising rates which do not include advertising agency commission and/or include discounts.
Net Cost advertising rates which do not include advertising agency commission and/or include discounts. Penetration the degree to which a medium or vehicle has coverage in a specific area.
See also: Market, Media, Advertising, Service, Commission