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AIDA:
AIDA is the acronym for the four essential ingredients of good sales copy which are
Attention, ...
AIDA
Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts:
1. Create attention;
2. Generate interest;
3. Develop desire;
4. Initiate action.
AIDA
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
Algorithm
A mathematical formula used to determine the value of a page when compared against others.
AIDA model - A model that depicts the successive stages a buyer passes through in the personal selling process including: attention, interest, desire, and action.
AIDA
attention, interest, desire, action... "get the prospect's attention, gain their interest, create desire and encourage them to act by moving forward with the purchase."
AIDCA ...
AIDA
Attention, Interest, Desire, Action: a model describing the process that advertising or promotion is intended to initiate in the mind of a prospective customer.
AIUAPR ...
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy. To inform of a new development, persuade or remind.
AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
Newest Term
Landing Page ...
See AIDA; Formula Selling. Selling Process the separate, but related, stages forming the activity of personal selling; these include preapproach, approach, need identification, presentation, handling objections, ...
As with continuums of behaviour such as UACCA - Unawareness, Awareness, Comprehension, Conviction, Action, or AIDA - Awareness, Interest, Desire, Action, the loyalty ladder begins from a point where the consumer has Not Yet Purchased, ...
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the mental states approach ...
 See also: Desire, Product, Marketing, Service, Market
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