AIDA is the acronym for the four essential ingredients of good sales copy which are
Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts:
1. Create attention;
2. Generate interest;
3. Develop desire;
4. Initiate action.
Contributed by: MarcommWise Staff ...
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
A mathematical formula used to determine the value of a page when compared against others.
AIDA model - A model that depicts the successive stages a buyer passes through in the personal selling process including: attention, interest, desire, and action.
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy. To inform of a new development, persuade or remind.
~ - Stands for attention, interest, desire, and action (~). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
Landing Page ...
a formula used in selling to produce a favourable response from a customer. The assumption is that t ... more ...
~ is an acronym for "Attention, Interest, Desire and Action." Sometimes, the word "Awareness" is used in place of "Attention." The ~ model is used in businesses of all sizes… Read More
How to Market Jaguar Cars ...
As with continuums of behaviour such as UACCA - Unawareness, Awareness, Comprehension, Conviction, Action, or AIDA - Awareness, Interest, Desire, Action, the loyalty ladder begins from a point where the consumer has Not Yet Purchased, ...
~ (attention, interest, desire, action)
A historical model of how advertising works, by first getting consumers' attention, then their interest, etc.
Alt (alternative) attribute
Text that describes pictures or illustrations on a Web page.
Formula Approach - an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next.
See also: What is the meaning of Service, Product, Market, Marketing, Attention?