AIDA is the acronym for the four essential ingredients of good sales copy which are
Attention, Interest, Desire, Action. This is a traditional model of the purpose and flow of marketing communications and direct sales efforts:
1. Create attention;
2. Generate interest;
3. Develop desire;
4. Initiate action.
Contributed by: MarcommWise Staff ...
Attention, Interest, Desire, Action: A term used to describe a formula to increase conversions.
A mathematical formula used to determine the value of a page when compared against others.
AIDA model - A model that depicts the successive stages a buyer passes through in the personal selling process including: attention, interest, desire, and action.
AIDA model of communication: A communication model which aims to obtain Attention, Interest, Desire and Action.
Advertising objective: The objective of your communication strategy. To inform of a new development, persuade or remind.
AIDA - Stands for attention, interest, desire, and action (AIDA). This is a historical model of how advertising works, by first getting the consumer's attention, then their interest, etc.
Landing Page ...
a formula used in selling to produce a favourable response from a customer. The assumption is that t ... more ...
AIDA is an acronym for "Attention, Interest, Desire and Action." Sometimes, the word "Awareness" is used in place of "Attention." The AIDA model is used in businesses of all sizes… Read More
How to Market Jaguar Cars ...
As with continuums of behaviour such as UACCA - Unawareness, Awareness, Comprehension, Conviction, Action, or AIDA - Awareness, Interest, Desire, Action, the loyalty ladder begins from a point where the consumer has Not Yet Purchased, ...
AIDA (attention, interest, desire, action)
A historical model of how advertising works, by first getting consumers' attention, then their interest, etc.
Alt (alternative) attribute
Text that describes pictures or illustrations on a Web page.
Formula Approach - an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next.
See also: What is the meaning of Service, Product, Market, Marketing, Attention?