Aided recall

Aided recall refers to the mention of a brand name in a brand or advertising recall question; e.g., "Have you ever heard of Microsoft as a provider of word processing software?

Aided recall. Respondents are asked if they remember a commercial for the brand being tested. Alternative hypothesis. A competing hypothesis to the null.

Aided Recall Test - a method of post-testing the effectiveness of an advertisement or advertising campaign; respondents are shown products, brand names, trademarks, etc to assist their memories. See Unaided Recall Test.

Unaided Recall The ability to recall information about an advertisement, product, service or brand without any prompting. The level of unaided recall in recipients of marketing communications is used as one measure of communication effectiveness.

Total Unaided Recall: These are responses that are provided without any assistance of the interviewer when questioned to identify a brand, company, message and so forth.

Aided recall A research method frequently used to determine what consumers remember about an advertisement they have seen or heard. Airbrush An artist's technique for creating a smooth gradation of color.

See Aided Recall; Unaided Recall. Receiver the target of a message in the communication process.

in which a sample of members of the audience are contacted at a specific time after exposure to a media vehicle and asked to recall advertising messages they remember seeing and/or hearing in the media vehicle. It is called unaided recall if there is ...

See also: Company, Market, Product, Service, Recall