Aided Recall/Awareness
A technique used to aid memory, something that stimulates remembering, i.e., picture, words. Reading or showing the respondent the possible answers to a specific question.
Unaided Recall
The ability to recall information about an advertisement, product, service or brand without any prompting. The level of unaided recall in recipients of marketing communications is used as one measure of communication effectiveness.
Total Unaided Recall:
These are responses that are provided without any assistance of the interviewer when questioned to identify a brand, company, message and so forth.
Aided recall
A research method frequently used to determine what consumers remember about an advertisement they have seen or heard.
aided recall
A research method used to test audience memory retention of advertisements. The respondent is “aided' by being given the advertised product’s/service’s name.
allowable ...
Is an aided recall method of measuring press advertisement readership. Respondents are taken through a publication page by page and asked a series of questions to determine whether or not he/she (i) remembered seeing or reading each advertisement, ...
Unaided Recall Test a means of evaluating the effectiveness of a company's recent advertising; without help from the researcher, ...
Unaided recall A research method in which a respondent is given no assistance in answering questions regarding a specific advertisement. Unfair advertising Advertising that is likely to harm the consumer.
 See also: Product, Market, Research, Service, Recall
|
