alternative media - A term commonly used in advertising to describe support media.
The primary keys to success with any form of alternative media is to carefully key each insert or card for each list and medium used and analyze the conversion rate based on your criteria for a "qualified" lead.
media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext.
abbrev. American Marketing Association ...
 See also: Offer, Cost, Mailing, Marketer, Rough
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