AMA

AMA
American Marketing Association
Analyst
The person most responsible for reviewing, analyzing and summarizing the data from a research project.

Cecil Sumner at the AMA Direct Marketing Special Interest Group in Tucker, Georgia agrees.

San Francisco AMA Newsletter
datelineJanuary 2007 headline
The Road to Enlightenment
typeWHITE PAPER summary ...

American Marketing Association (AMA) - Official Definition of Marketing Research
Obviously, this is a very long and involved definition of marketing research.
"Marketing research is about researching the whole of a company's marketing process." ...

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See also: Market, Rough, Service, Marketing, Advertising