Ambush Marketing (Guerilla): It is an unconventional way of doing marketing promotion on a very low budget. It could be about gaining from another’s adspend without paying a fee for it.
Ambush marketing
A sponsorship tactic in which a company which is not a sponsor of a, event attempts to capitalize on it via actions which suggest that they are an official sponsor.
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ambush marketing
the act of marketing a product or service in conjunction with an event or other brand without paying for the right...
Ambush marketing
A deliberate attempt by a business or brand to associate itself with an event (often a sporting event) in order to gain some of the benefits associated with being an official sponsor without incurring the costs of sponsorship.
 See also: Product, Commission, Market, Service, Sales
  
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