Analysis: Current Financial Condition
Much of this information can be handled within a graphical format, such as tables and graphs, though a paragraph explanation of each is generally required.
Gap Analysis
Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the simple tools are the most effective. There's a straightforward structure to follow.
SWOT Analysis
A tool used by organisations to help the firm establish its Strengths, Weaknesses, Opportunities and Threats (SWOT). A SWOT analysis is used as a framework to help the firm develop its overall corporate, marketing, or product strategies.
SWOT Analysis
A method of analysis which examines a company's Strengths, Weaknesses, Opportunities and Threats. Often used as part of the development process for a marketing plan, or to feed the results of a marketing audit back into a revised plan.
External Analysis
Study of the external marketing environment, including factors such as customers, competition, and social change.
technical analysis Uses price and volume data to determine past trends, which are expected to continue into the future.
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Marginal Analysis - Definition of Marginal Analysis ...
Analysis of Variance (ANOVA):
A statistical method establishing the existence of a difference between several sample means.
Job Analysis Consists of gathering data about each job's functions and requirements: duties, responsibilities, aptitude, interest, education, experience, and physical condition.
gap analysis
the determination of the methods and techniques used to fill the "gap" between corporate sales and financial objectives and the current long-range forecasts of the sales team
gatekeeper ...
KEI Analysis
Keyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of a search term.
to the top ...
Data Analysis - the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Path Analysis - Analysis on how visitors traverse through the website. Gives valuable information to check if they follow the intended site navigation etc.
Site Analysis
The method used by search engine optimisation specialists to determine the ability of a web site to rank well in search engines. Involves assessing both internal and external attributes of a web site.
SWOT analysis: a technique that takes the findings of the marketing audit and categorises key points as strengths, weaknesses, opportunities or threats.
T ...
Market Analysis
An outline of some of the dimensions of market analysis including market size, growth rate, profitability, cost structure, distribution channels, trends, and key success factors.
factor analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables, for example, ...
Media analysis
Media analysis is a term used in advertising. It refers to an investigation into the relative effectiveness and the relative costs of using the various advertising media in an advertising campaign
Micro forecasting ...
Analyze/Analysis
To review information gained from the responses of questionnaires completed for a study; to arrive at conclusions and to make the necessary decisions and recommendations on the subject being studied.
Analysis of a Company Marketing Plan
How to Create a Marketing Plan for a Telephone Company
How to Eliminate Service Marketing Problems
How Does Marketing Fit Into a Company's Strategy?
Market Research in Travel & Tourism ...
analysis In marketing and other social science disciplines, a variety of statistical and nonstatiscal methods are used to analyze data, instead of sheer intuition, or simple descriptive statistics-- which have been the norm in the library filed.
An analysis of an audience based on characteristics relevant to an advertiser.
Contributed by: MarcommWise Staff
Audience Duplication ...
The analysis of the macro environment is one of the most important steps of international planning. This involves a clear understanding of the political, social, and economic climate of the target market.
PEST analysis
A method for identifying the elements of the external marketing environment - PEST is an acronym which stands for Political, Economic, Social and Technological factors.
Positioning ...
POST ANALYSIS (POST BUYS)
An analysis of a media schedule after it runs - generally based on physical evidence of its running that identi.
Risk Analysis: A technique to identify and assess factors that may jeopardize the success of a project or achieving a goal.
a link analysis algorithm which assigns a numerical weighting to each element of a web site with the purpose of measuring its relative importance
pay-per-impression (PPI) ...
Traffic Analysis - The process of analyzing traffic to a web site to understand what visitors are searching for and what is driving traffic to a site.
Marginal analysis - Way of setting advertising budgets by assuming the point at which an additional money spent on advertising equals additional profit.
Quintile Analysis
Is used to examine frequency of (media or product consumption) activity. Viewers, listeners, readers or consumers of a particular product etc.
Post Buy Analysis
An analysis of schedule performance after it runs; offers a means of measuring a media buy as run versus goal or original estimate of achievement.
external analysis - The phase of the promotional planning process that focuses on factors such as the characteristics of an organization's customers, market segments, positioning strategies, competitors, and marketing environment.
(2) ROI analysis - finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates.
5. Business Analysis Evaluating proposal's business attractiveness - Will this product meet our profit goal? Management prepares sales, cost, and profit projections. As new information comes in, the analysis will undergo revision and expansion ...
Competitor Analysis
This is the thorough assessment of a current or potential competitor's strengths and weaknesses
Content Creation
The science of creating user-friendly content on a website that can be in text, audio and video.
Break Even Analysis: [bre] Break Even Analysis refers to the calculation to determine how much product a company must sell in order to break even on that product (revenue = costs).
Sales Analysis the break-down of sales figures by region, product, customer, market, etc. for a given period as a control measure. Sales Aptitude Tests tests used to determine the suitability of applicants for positions in the sales force.
Block level link analysis can be used to help determine if content is page specific or part of a navigational system.
Affinity People who are similar in lifestyle Affinity Analysis A process of finding relationships between customer purchases. People who buy skis buy snow tires.
Percent-of-sales method Method of determining the advertising budget based on an analysis of past sales, as well as a forecast for future sales.
Screening and evaluation: Some products that after some analysis are clearly not feasible or are not consistent with the core competencies of the firm are eliminated.
Business analysis. Ideas are now exposed to more rigorous analysis.
Search Engine Optimization Strategy - We will review the history of your website, your online competition and will conduct an analysis of the customized specific approach we will take to optimize your website.
Brin and Page had the original idea to include an analysis of the interaction between websites through link s into their search algorithm.
to provide Internet audience measurement and analysis services in the U.S. and worldwide.
Perceptual Mapping Graphic Analysis and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers.
Provided they have done enough analysis and are confident in their forecasting, ...
PageRank is a link analysis algorithm developed by Google founders Larry Page and Sergey Brin.
At the end of your analysis you would buy the cheapest car. Right? Not necessarily. Remember that what you are willing to pay for your car is based on the total value to you, which is a factor of both real and perceived value.
The Market Research Society (MRS) defines research as follows: The collection and analysis of data from a sample of individuals or organisations relating to their characteristics, behaviour, attitudes, opinions or possessions.
TR: (Trust Rank)
Link analysis technique described for semi-automatically separating useful WebPages from spam.
UGC: (User Generated Content)
Refers to various kinds of media content, publicly available, that are produced by end-users.
This term, which substituted itself for that frontally service, groups includes data analysis customers techniques , marketing operations and support’s operations . The CRM software packages of the market insure one or some of these functions.
KDA - Keyword Density Analyzer or Analysis. The ratio of keywords or keyphrases in relation to other text on a page.
Keyword Marketing - A method of getting your message in front of people who are searching using particular words or terms.
A perfect tool for competition analysis.
SEO Honeymoon
a. Making small changes on the website and bring top ranking results because of changes like title/meta changes.
b.
Edgar Electronic Data Gathering, Analysis, and Retrieval System. A database available over the Internet that gives investors free and easy access to disclosure documents that publicly traded companies must file with the Securities and Exchange ...
Social Media Monitoring & Analysis:
The process of monitoring and analyzing data generated by social media and related marketing and optimization efforts.
Social Media Optimization (SMO): ...
With log file analysis tools, it's possible to get a good idea of where visitors are coming from, how often they return, and how they navigate through a site.
SWOT: A Strengths, Weaknesses, Opportunities, and Threats analysis is a tool for gathering, analysing, and evaluating information and identifying strategic options facing an organisation at a given time.
A numeric value that represents how popular a web page is based on Google's link analysis calculations. Part of this numeric value is the quality and quantity of links pointing to a web page.
PDF ...
 See also: Market, Marketing, Customer, Service, Product
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