Ansoff matrix: a framework for considering the relationship between general strategic direction and marketing strategies. The four-cell matrix looks at permutations of new/existing products and new/existing markets.
Ansoff matrix
A model used in strategic marketing planning. The Ansoff Product/Market matrix model links marketing strategy with the general strategic direction of a business. It maps four potential product-market strategies - e.g.
Ansoff matrix
Category management tool which relates market position to market strategy. It maps new versus existing products along one axis, and new versus existing markets along the other.
Market growth (see ansoff matrix)
Higher market penetration
Sell more to same market (i.e., get current customers to buy more or buy more frequently) ...
 See also: Strategy, Product, Market, Promotion, Marketing
  
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