Applications are essentially the software and programmes that support the process. Incidentally, this is what some would call CRM - but we know better. Applications serve Marketing (e.g. data mining software* and permission marketing**), Sales (e.
Applications: Ways in which the creative idea is applied in various media.
Art Director: Working in conjunction with the copywriter, the Art Director or "creative" comes up with the campaign look and feel.
applications
the way the product or service could be utilized by the customer
appointment ...
The applications for QR codes are limitless and their uses will continue to grow.
$199+/month
QR Code Setup ...
Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.
Facebook applications are add ons that allow users to customise their Facebook experience and perform a number of functions such as playing online games, adopting avatar pets or sending gifts.
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FAQ ...
Provider of applications/services that are distributed through a network to many customers in exchange for a stream of smaller payments as opposed to one lump-sum price.
Information ...
Stand-alone applications you can embed in other applications, like a website or a desktop, or view on its own on a PDA. These may help you to do things like subscribe to a feed, do a specialist search, or even make a donation.
Wiki: ...
Mobile applications
A mobile application, also known as a mobile app, is software that runs on smartphones and mobile phones. Mobile applications are designed to educate, entertain or assist consumers in their daily lives.
Mobile marketing ...
Rich Internet Applications (RIA)
Applications such as Ajax and Flash that provide a better user experience by delivering content in an on-demand web environment.
Robot
Often used to refer to a search engine spider.
Mainframe The largest computers used in business applications. They require raised floors, special air conditioning.
Usability Testing is most frequently employed with Web site testing, but is also used for myriad other applications such as assembly instructions, packaging use, product preparation and other consumer-based actions.
Out of the almost unlimited number of possible applications of guerilla tactics in Internet marketing here only one example: ...
Extensible Markup Language (XML) A document description language, primarily used to define Web pages and applications, that are compatible with Hypertext Markup Language (HTML) but provides more capabilities and flexibility.
It is also likely among the most analyzed applications ever written. On one level, GoogleBot is quite simple and can be depended on to act in a very specific manner. GoogleBot lives to follow links.
Log files are also important to keeping track of applications that have little to no human interaction, such as server applications.
Additionally, there is a growing trend to make key business applications available through a browser rather than having programs loaded on a salesperson's computer. This allows for the application to be accessed from anywhere at anytime.
For example, although Microsoft is best known for its operating systems and applications software, the firm also provides Internet access and makes video games.
Perhaps the most interesting opportunity on Facebook is its open invitation to developers who have ideas for applications that will benefit users in an online social environment.
Applications of market research
Advertising and promotions management
Marketing planning and strategy
Quantitative marketing analysis
Decision models in marketing
Marketing communications
Branding
Marketing strategy for electronic business ...
A programming language designed for building applications on the Internet. It allows for advanced features, increased animation detail and real-time updates.
Meta Tags: Information placed in the code of a web page that is not intended for users to see, but instead which typically passes information to search engine crawlers, browser software and some other applications.
TIFF - The Tagged-Image File Format (TIFF) is used to exchange files between applications and computer platforms. TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications.
Applets differ from full-fledged Java applications in that they are not allowed to access certain resources on the local computer, ...
A group of inter-related web development techniques used for creating interactive web applications.
Applications typically included in groupware techology are calendars, discussion boards, project management tools, e-mail facilities etc. Microsoft Exchange and Lotus Notes are the more common commercial applications.
Wikipedia ...
Mosaic ; Developed by the NCSA, the National Center for Supercomputing Applications at the University of Illinois in Urbana , this is the breakthrough browser that revolutionized the Internet.
Apps are now regarded as small software applications that perform a relative limited range of functions. However as the computing power of small devices increases so too does the range and capabilities of apps.
An API, or Application Programming Interface, enables software applications to communicate with each other.
Autoresponder: A software solution that is automatically invoked when a user sends an e-mail to a certain email address, this software automatically responds back an e-mail; autoresponder applications can be used to provide users with some ...
ASP: (application server provider) ; third-party vendors that develop and host Internet and intranet applications for customers, tailoring the applications to the customer's business requirements and process.
The Hypercom T77 is a compact, high-performance terminal that supports a wide range of applications including credit, debit and stored-value cards, as well as check and proprietary card processing.
Flash lite is a client side technology used for developing applications and is compatible with most operating systems. Flash lite is also available for Android mobile devices as part of Google's Android firmware update in version 2.2.
A programming language created by Sun Microsystems that enables small applications to run on different types of computers and operating systems. Currently, search engines do not record the content inside a Java applet.
JavaScript ...
Using a virtual server can save money for smaller applications, but dedicated hosting should be used for large commercial platforms.
Create a slogan for a process or concept on what applications you will be using. Or give the process an acronym, like S.T.O.P. [something]. Let the acronym be the start of the slogan. Create one for your complimentary sessions.
Apex - A development platform for creating Software-as-a-Service (SaaS) applications on top of Salesforce.com functionality
Campaign - Any marketing program to be tracked in Salesforce.com or Marketo ...
Auto-Approve: An affiliate application process that automatically accepts/approves all applications as soon as they’re submitted. This term can also be used to describe the automatic acceptance of all sales recorded by affiliates.
But the term of immediate messaging applies more specifically to applications like ICQ (I seek you, that is «I look for you "), allowing a group of users to be warned when one of them connects in the system and to begin a conversation.
Acronym for Common Gateway Interface. Is an application interface protocol for web based applications. Used to transfer information to and from web servers, such as on subscription and contact forms.
Challenge-response system ...
[usage] Database-driven applications unlock the fullest potential from your website.
Plug-in - A computer software program installed and used as part of a web browser. Once installed, plug-in applications are recognized by the browser and its function integrated into the main HTML file being presented.
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Landing Page ...
Small Java applications are called Java applets and can be downloaded from a Web server and run on your computer by a Java-compatible Web browser, such as Netscape Navigator or Microsoft Internet Explorer.
Inquiry management can vary from a simple dealer referral to a sophisticated computer-match analysis for high-end vertical applications, complete with call-back verification, ...
Mobile Web refers to the use of Internet-connected applications or browser-based access to the Internet from a mobile device connected to a wireless network.
bmp A Windows"only graphic file format that is not compatible with internet applications.
Leave my Glossary " Search my site for B2B Marketing Strategies ...
Bot - usually used in reference to a search engine robot or spider; software applications that retrieve web page information to feed into a database.
Such applications are also referred to as RSS readers, feed readers, feed aggregators, news readers or search aggregators.
CSV - A database file with Comma Separated Values. CSV is a standard export format for many applications, most notably, Microsoft Excel.
Database: A file that is maintained on a computer comprised of pertinent information such as a company's prospects or customers. The file can serve multiple applications and be manipulated for various purposes.
Information placed in a web page not intended for users to see but instead which typically passes information to search engine crawlers, browser software and some other applications.
Meta Description Tag ...
XML (Extensible Markup Language) is a general-purpose specification for creating custom markup languages. It is different from HTML because it is extensible (X), or allows the user to define the mark-up elements. It is used in different applications ...
Meta Tag: A way to describe various aspects of a webpage that is not intended for users to see. Meta tags pass information to Web crawlers and spiders along with browsers and other applications.
Macro segments: segments in B2B markets defined in terms of broad organisational characteristics such as size, location and usage rates, or in terms of product applications.
COLOR SEPARATION - A traditional photographic process that uses four film negatives to ultimately create a full-color printed product. Recent computer innovations have obviated the need for separated film negatives in certain applications.
Smart Card - an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
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The airline's commitment to putting customers first was depicted by using silhouettes of passengers in a deeper shade of green along the side of the fuselage. This graphic device is repeated in other applications such as lounges, ...
RSS is a technology that allows web users to distribute new content to Internet users without the user having to revisit the website. Website users can subscribe to feeds using a variety of websites and other software applications such as web ...
library that emphasizes interaction between JavaScript [link:] and HTML [link:]. JQuery's syntax is designed to make it easier to navigate a document, select DOM elements, create animations, handle events, and develop AJAX [link:] applications.
 See also: Market, Marketing, Service, Internet, Product
  
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