the selection of a sampling unit by arbitrary methods, such as convenience and judgment
non-profit marketing
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called non-business marketing ...
Non-probability Sampling - the selection of a sampling unit by arbitrary methods, such as convenience and judgment.
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a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded; also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method.
 See also: Vision, Sales meeting, Competition, Consumer, Customer
  
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