ARBITRON (ARB)
A media research company that uses the “diary method' to accumulate data on radio use and to provide ratings on audience size and composition for radio stations in a given market (DMA).
Arbitron - A radio audience research company which collects data by selecting a random sample of the population. The participants maintain written diaries detailing what radio programs they have listened to within a specified time period.
Arbitron (ARB)
A radio audience research company that uses the “diary method' and portable people meter (PPM) to accumulate data on radio use and provide ratings on audience size and composition.
ARF (Advertising Research Foundation) ...
ARB - Arbitron, (formerly, American Research Bureau) a rating service using a daily diary to measure the audience size and composition of local television and radio stations.
Arbitron Television and radio rating rating service that publishes regular reports for selected markets.
For the past few months, Arbitron has been taking a distinctly unorthodox approach to measuring audiences against the sea of evolving media outlets.
Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...
Hardware currently being tested by Arbitron. The PPM is a pager-sized device that is worn by consumers throughout the day to automatically detect inaudible codes that radio and television broadcasters and cable networks embed in the audio portion of ...
Television Market:
Defined individually by the company that measures the market. Arbitron samples Areas of Dominant Influence (ADIs), while NPD/Nielsen measures Designated Market Areas (DMAs).
 See also: Research, Vision, Company, Market, Product
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