Area of dominant influence

Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater share of the viewing households than those from any other market; ...

Area of Dominant Influence (ADI):
A radio or television market region in which that specific population receives the same programming.
Area Samples:
A sample design targeting specific geographic areas.

area of dominant influence (ADI) - A geographical survey area created and defined by Arbitron.

See Area of Dominant Influence.
abbrev. Australian Direct Marketing Association.
see Administered Vertical Marketing System.

ADI (area of dominant influence)
A geographic market area defined by the preponderance of radio listening. An ADI is analogous to DMA and SMSA, but may not be identical in area or size to those other market measuring devices.

Area of dominant influence (ADI) A geographic designation, used by Arbitron, that specifies which counties fall into a specific television market. See, also, Designated Market Area.

See also: Market, Measurement, Offer, Vision, Programming