assertiveness
the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative ...
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach; Amiables are characterised by high responsiveness and low assertiveness.
Driver (Social Style) - one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers; Drivers are characterised by high assertiveness and low responsiveness.
 See also: Customer, Responsiveness, Analytical, Market, Marketing
  
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