Direct-Response Marketing - a form of non-store retailing in which customers order merchandise by mail or telephone and the goods are shipped direct to their homes; also referred to as Direct-Response Selling. See At-Home TV Shopping.
See At-Home TV Shopping. Direct-to-Home Retailing see Direct-Response Selling. Directive Probes questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
 See also: Attribute, Targets, Objection, National account, Direct sales
  
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