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Atmospherics
The physical aspects of a retailer's premises (typically a physical store, but possibly also an on-line store) that contributes to the retailer's image as perceived by the customer.
Atmospherics See Atmosphere.
Attitudes (Opinions) The positive, neutral, or negative feelings a person has about the economy, politics, goods, services, institutions, and so on.
atmospherics
the combination of store decor, physical characteristics and amenities provided by a retailer to develop a particular image and attract customers
attitudes ...
atmospherics The physical characteristics of the library such as architecture, layout, signs and displays, color, lighting, temperature, access, noise, assortment, prices, special events, etc.
See Atmospherics. Sequential Segmentation the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
External influences can also include situational influences, sometimes called atmospherics-sensory items in an environment that may change buying patterns, such as music, color, smell, and lighting.
Sensory Retailing - a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.
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 See also: Market, Store, Service, Rough, Promotion
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