Attribute
A word or phrase used to describe the idea, product or object being evaluated.
Alt Attribute/Alt Tag - An Alt Attribute (or Alt Tag) is a way for you to give descriptions to your site's images. Search engines aren't able to look at an image and tell what it is about.
multiattribute attitude model - A model of attitudes that views an individual's evaluation of an object as being a function of the beliefs that he or she has toward the object on various attributes and the importance of these attributes.
Title Attributes: The title attributes, are short descriptions for the hyperlinks telling the users about the content of the landing page. Make use of your important keywords here.
Alt Attribute Blind people and most major search engines are not able to easily distinguish what is in an image.
Attribute in a meta tag in which web designers instruct the search engine spiders to return to a web page within a specified period of time. Search engines do not honor this attribute.
Meta tag ...
Attribute used within a hyperlink like rel="nofollow" to prevent a link from passing link-authority (see comment spam).
OBL (Outbound Link):
A link pointing from your site to another site.
Attributes eg. Mercedes suggests expensive, well-built, well-engineered, durable, high-prestige automobiles.
Benefits attributes must be translated into functional and emotional benefits.
HTML attribute that provides alternative text when non-textual elements, typically images, cannot be displayed.
Information ...
Brand Attributes
Functional or emotional associations that are assigned to product or company by its customers and prospects; the qualities a company wishes to stand for or have associated with its brand.
Brand CredoTM ...
Product Attributes
Describe the main product features, major benefits received by those using the product, current branding strategies, etc.
Pricing ...
Product attributes - distinctive tangible and intangible features of a product that give it its value to a user.
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2. Need for attribute causation
People have the need to determine who or what causes things to happen to them. For example, some people choose to attribute it to themselves, fate or an outside force like God.
3. Need to categorize ...
NoFollow is an attribute of a hyperlink, indicating that the link is not necessarily endorsed by the website and is ignored by search engine spiders.
to the top
NoIndex ...
[edit] AllTheWeb "AllTheWeb" is a search engine owned by Yahoo and using its database.
[edit] Alt Attribute The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.
NoFollow
An attribute used in a hyperlink to instruct search engines not to follow the link. (And pass PageRank) ...
tangible product attributes
elements of a product which have physical dimensions or are discernible by the senses, ...
The Meta Tag Robots Attribute: This tag is very important to search engine crawling. The Robots.txt attribute is a command that tells a search engine spider whether to index the page or not.
product A bundle of attributes or features, functions, benefits and uses capable of exchange, usually in tangible or intangible forms. The library's products include materials to use, questions answered, storyhours, online searching, etc.
Package Modification making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Attribute Characteristic, peculiarity, or distinctive feature of a product.
Banner An ad on a Web page that is usually linked to the advertiser's site.
Parity products Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.
Alt (alternative) attribute
Text that describes pictures or illustrations on a Web page. The text can be spoken aloud by a computer's screen reader so that users with visual impairments can understand what an image conveys.
Consumers allocate attribute factors to certain products, almost like a point scoring system which they work out in their mind over which brand to purchase.
It is a lifestyle attribute. Included are magazines read, TV programs watched, etc. Lifetime value The contribution to overhead and profit made by a customer during her total relationship with your company. Abbreviation: LTV.
The important thing in a means-end chain is to start with an attribute, a concrete characteristic of the product, ...
The idea that consumers, about to make a purchase, will not be swayed in their product choice by any one product attribute, no matter how important, if all products possess the same amount of the attribute.
Alt Text: The Alt text is an HTML attribute that specifies alternative text to be displayed (or to be "read aloud" by special accessibility software) when non-textual elements of a web page cannot be displayed; ...
The recent upsurge in direct-mail activity can be attributed to loyalty marketing.
Nofollow refers to a link attribute that allows website owners to tell search engines that a particular link does not confer credit to the target site.
ALT Text - Also known as alternative text or alt attribute. An HTML tag (ALT tag) used to provide images with a text description in the event images are turned off in a web browser.
Tag Line - A slogan or phrase that conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign and appears in a banner.
Rather than promoting a product or service's specific attributes, image advertising promotes an overall perception of a company, product or service. Image advertising is generally used to position a product relative to the competition.
[1] The set of physical attributes of a product or service, together with the beliefs and expectations surrounding it - a unique combination which the name or logo of the product or service should evoke in the mind of the audience.
Authority sites are websites recognized as having attributes that set them superior to the majority of sites such as a high PageRank, visually stunning, high number of incoming quality links, experts in their niche and are dynamic and fresh.
Advertising on the Internet definitely has a number of positive attributes, such as the wide variety of budgets that can access this marketing medium as well as the massive readership base...
How to Find Out If a New Invention Is Marketable?
ALT text - a phrase in the form of an HTML attribute that is put in place of an image when it cannot be displayed
Anchor text - the word or phrase that is displayed as hyperlinked text ...
Brand A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.
A segment of a list determined by any number of attributes, such as source of name, job title, purchasing history and so on. CPM list renters pay an additional fee per thousand names for each select on top of the base list price.
The cost of an airline seat is primarily fixed and sunk (as long as one assumes the flight was going to take place regardless of whether the seat was sold) with a small portion attributed to variable costs if one considers the food and beverage ...
Definition: A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
Related Articles ...
A term used with a brand name to communicate an informational attribute (e.g., variant, function, occasion or target segment) about a specific offer.
Digital Branding ...
Multidimensional Scaling A statistical technique that allows attitudinal data to be collected for several attributes in a manner that allows data analysis to produce a single overall rating of a retailer (rather than a profile of individual ...
Depreciation - The ability to automatically lower a lead score due to inactivity, status change, or any other attribute that signifies a decrease in the level of interest - sometimes known as Lead Degradation and Score Decay ...
Brand Truth: The ways consumers see a brand and the values they attribute to it (cool, environmentally friendly, functional, etc).
Unique Selling Proposition: USP is an advertising strategy that focuses on a product or service attribute that is distinctive to a particular brand and offers an important benefit to the customer.
A sampling method in which the population of interest is divided according to a common characteristic or attribute and a probability sampling is then conducted within each group
Strengths ...
ALT Image tag - Search engines aren't able to read images as such, so the alt tag or text attribute describes what the image represents. Learn more.
Image advertising - Promotion of the image or perception of a product or company, rather than its functional attributes. Commonly used for positioning brands and products in crowded markets.
End 2006 there was a readjustment of website rankings in Google. And without Google giving a clear statement as to the reasons many attributed this to a heavier weighting of LSI compared to other ranking factors.
Refers to the correct labelling of key areas of web pages such as the web page title, the meta content, alt attributes on images and keyword links, and anchor tags within the page content.
Tagging ...
A geographic area term; includes metro area and any additional counties where a statistically significant amount of viewing can be attributed to stations originating in the metro area.
The method used by search engine optimisation specialists to determine the ability of a web site to rank well in search engines. Involves assessing both internal and external attributes of a web site.
The unique personality (i.e. luxury, reliability) is promoted as distinguished from advertising directed at the specific attributes of the entity.
Benefits versus Features: Benefits address a prospect's emotional needs and communicate how the product or service will improve his/her quality of life or make him/her feel better. Features address the attributes of the product or service.
Magazine's prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.
Visit: Measurement that has been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.
Product positioning: developing a product and associated marketing mix that: (a) is 'placed' as close as possible in the minds of target customers to their ideal in terms of important features and attributes; ...
Some factors that make up a quality score are historical keyword performance, the quality of an ad's landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.
whilst making sure that their web address is visible. Note that most blogs and forums that allow postings usually let you include an active link in your signature. This link will work if clicked even if it is tagged with the NoFollow attribute.
 See also: Market, Service, Marketing, Product, Services
  
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