product attributes
distinctive tangible and intangible features of a product that give it its value to a user
product audit ...
Attributes eg. Mercedes suggests expensive, well-built, well-engineered, durable, high-prestige automobiles.
Benefits attributes must be translated into functional and emotional benefits.
Brand Attributes
Functional or emotional associations that are assigned to product or company by its customers and prospects; the qualities a company wishes to stand for or have associated with its brand.
Brand CredoTM ...
Product Attributes
Describe the main product features, major benefits received by those using the product, current branding strategies, etc.
Pricing ...
product A bundle of attributes or features, functions, benefits and uses capable of exchange, usually in tangible or intangible forms. The library's products include materials to use, questions answered, storyhours, online searching, etc.
Package Modification making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Parity products Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.
The map shows how products are perceived on specific features or attributes such as reputation, price, quality etc.
A compensatory decision involves the consumer 'trading off' good and bad attributes of a product. For example, a car may have a low price and good gas mileage but slow acceleration.
A way to quantify consumer's values associated with different product attributes using multivariate techniques. Participants compare products to establish preferences and can then explain the importance of different attributes.
There are different Met tag attributes that are used that are still recognized though by search engines that are checking to decide where a particular page should rank.
Rather than promoting a product or service's specific attributes, image advertising promotes an overall perception of a company, product or service. Image advertising is generally used to position a product relative to the competition.
Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternative brands; the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ...
[1] The set of physical attributes of a product or service, together with the beliefs and expectations surrounding it - a unique combination which the name or logo of the product or service should evoke in the mind of the audience.
As with all marketing, the potential consumer is 'defined' based upon a series of attributes and similarities. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing.
Authority sites are websites recognized as having attributes that set them superior to the majority of sites such as a high PageRank, visually stunning, high number of incoming quality links, experts in their niche and are dynamic and fresh.
attempting to change the beliefs of buyers about the attributes of a competitor's product, the attempt may be especially useful in cases where buyers generally have an inflated perception of the quality of a competitor's product, ...
Advertising on the Internet definitely has a number of positive attributes, such as the wide variety of budgets that can access this marketing medium as well as the massive readership base...
How to Find Out If a New Invention Is Marketable?
Brand A brand is a mixture of attributes, tangible and intangible, symbolised in a trademark, which, if managed properly, creates value and influence.
A segment of a list determined by any number of attributes, such as source of name, job title, purchasing history and so on. CPM list renters pay an additional fee per thousand names for each select on top of the base list price.
Personas - These are "people types" or sub-groups that encompass several attributes, such as gender, age, location, salary level, leisure activities, lifestyle characteristics, marital/family status or some kind of definable behavior.
Definition: A measurement scale in which numbers are assigned to attributes of objects or classes of objects solely for the purpose of identifying the objects.
Marketing Glossary ...
Multidimensional Scaling A statistical technique that allows attitudinal data to be collected for several attributes in a manner that allows data analysis to produce a single overall rating of a retailer (rather than a profile of individual ...
marketing mix Choices about product attributes, distribution strategy, communication strategy, and pricing strategy that a firm offers its targeted markets.
compensatory decision rule - A type of decision rule for evaluating alternatives where consumers consider each brand with respect to how it performs on relevant or salient attributes and the importance of each attribute.
BANT - The acronym for budget, authority, need, timeline— critical attributes that are used to determine the sales readiness of a lead ...
Image advertising - Promotion of the image or perception of a product or company, rather than its functional attributes. Commonly used for positioning brands and products in crowded markets.
The specific niche in which the brand defines itself as occupying in the competitive environment. Positioning addresses differentiating brand attributes, user benefits and target segments, singly or in combination.
Brand Revitalization ...
Refers to the correct labelling of key areas of web pages such as the web page title, the meta content, alt attributes on images and keyword links, and anchor tags within the page content.
Tagging ...
Criteria
Distinguish one list from another, one segment from another, one selection from another by looking at the attributes of each customer.
The method used by search engine optimisation specialists to determine the ability of a web site to rank well in search engines. Involves assessing both internal and external attributes of a web site.
The unique personality (i.e. luxury, reliability) is promoted as distinguished from advertising directed at the specific attributes of the entity.
Microformats - A microformat is a web-based approach to semantic markup that seeks to re-use existing XHTML and HTML tags to convey metadata and other attributes.
Benefits versus Features: Benefits address a prospect's emotional needs and communicate how the product or service will improve his/her quality of life or make him/her feel better. Features address the attributes of the product or service.
They also recognize the positive attributes of electronic marketing and tremendous sales potential as already demonstrated in certain industries such as automobiles, investments, literature, travel and hospitality and, of course, ...
Magazine's prestigious Inc 500 List as one of the 500 fastest growing companies in the nation. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy.
Product positioning: developing a product and associated marketing mix that: (a) is 'placed' as close as possible in the minds of target customers to their ideal in terms of important features and attributes; ...
Some factors that make up a quality score are historical keyword performance, the quality of an ad's landing page, and other undisclosed attributes. All of the major search engines now use some form of quality score in their search ad algorithm.
follows or description of a web page's content. A meta tag, however, does not affect how a web page is displayed on a browser. For online marketing, the most common uses for meta tags are the keyword, description, and robots exclusion attributes.
The UK car Skoda brand which has been taken over by Volkswagen has been re-positioned as a vehicle which had negative brand associations, to one which regularly wins car of the year awards. The positive comments from the industry and attributes of ...
Segment The ability to split a list into sub sets relative to attributes held against the records, such as gender, age, open history or location.
 See also: Attribute, Market, Service, Marketing, Product
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