Audience

Target Audience [1] A group of people that is expected to buy a particular product or service. [2] A specified audience or demographic group for which an advertising message is designed.

Intended Audience: Mass vs. Targeted Promotions can be categorized based on the intended coverage of a single promotional message.

Definition: The audiences of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience. Related Articles ...

share of audience The proportion of sets in use that are tuned to a particular radio station, television station, or cable television channel during a given time period. It is computed by dividing the rating by the sets in use. share of market ...

AUDIENCE SEGMENTATION The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage.

Audience Composition An analysis of an audience based on characteristics relevant to an advertiser. Contributed by: MarcommWise Staff Audience Duplication ...

Audience: Persons touched by a media or a support of communication. He can thus involve as well televiewers, as visitors of a Web site or persons receiving a commercial SMS.

Audience Total number of people who may receive an advertising message delivered by a medium or a combination of media.

Audience composition: Audience analysis expressed in demographic terms or other characteristics. Audience duplication: Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.

Audience (see: Customer) - A body of listeners or spectators. For marketing purposes, ArtsMarketing.org prefers the term Customer.

audience accumulation - The process by which the total audience to a given flight or campaign builds over time. Accumulated, or "CUME", audience is the sum total of different individuals exposed one or more times to an advertisement.

audience The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. In a library this could be a certain number of people that attend a library program.

Audience Research Audience Tune-Out - a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period; ...

Audience A target group or constituency to whom efforts are directed or have an effect upon. Topic areas: Communications and Marketing Audit ...

Target audience - Groups in the community selected as the most appropriate for a particular marketing campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.

Unique Audience A projection based on an individual user and a clearly specified universe. Unique Users ...

TARGET AUDIENCE - The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status.

Know your audience. It's incredibly important to know who will be reading the message, as this will set the tone and content of your message.

Targeting Local Audiences With Search, Part 4: Ask.com - Mar 30, 2006 Targeting Local Audiences with Search, Part 3: Google Local - Mar 16, 2006 Where Local and Vertical Search Intersect - Mar 2, 2006 Top Jobs ...

Targeting ethnic audiences has generated success for M&M Meat Shops, Hbc, and United Way. But every organization has a different measure of success.

For related target audience issues, see Screen Resolution. Browser Incompatability, Active X The language used to tell browsers how to display a page is called HTML You don't really need to know much about it. The most current version is HTML 4.0.

Accumulation An audience-counting method, where each person exposed to a specific vehicle is counted once within a certain time period. Acetate Transparent plastic sheet frequently used for overlays in ad layouts.

Familiarity Scale a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4.

Project Development DirectorDocuments project objectives, strategy and audiences as developed by the planning and message teams for use by the creative team.

Concept testing: Testing the idea of a new product or service with your target audience. Brand repositioning: An attempt to change consumer perceptions of a particular brand. For example VW has successfully repositioned the Skoda brand.

The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values).

Scheduling the email campaign to reach the audience at the most opportune time so it is most likely to be read. Timing might be seasonal (for example, vacation or school), dependent on holidays, etc. or mailings might go out on a standard schedule.

Buzz Opportunities - Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand.

A process of determining how much advertising is necessary to reach your target audience. There are three factors to consider. How many impressions will your ad receive or how often is it viewed.

By zeroing in on a relatively small demographic or geographic region, niche brands are able to develop unique personalities that speak directly to their target audiences.

Brand Tone of Voice How the brand speaks to its audiences. Brand Positioning The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.

Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions.

The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in.

Target publics an organisation's target audiences: customers, employees, shareholders, trade bodies, suppliers, government officials and society in general (506) ...

Demographics Data about the size and characteristics of an audience. Domain Keys Email authentication system designed to verify the DNS domain of an email sender and the message integrity.

Advertising Media -- Various media that can be used to carry advertising messages for products, services, organizations or ideas to potential audiences or target markets.

Special message design for different kind of audience Why to manage “Reply-to' Inbox What to do with inactivity Main sign-in usability errors List inactivity and the re-opt-in procedure ...

Research with multiple sponsors or sold to multiple audiences. Similar to omnibus or piggy-back research. systematic error Error that results from the research design or execution.

Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.

Copy recall. Percentage of respondents in the programme audience that correctly recalled copy elements in the test commercial.

A static web page that contains quality content about a specific topic. The page is written for a site's target audience but formatted for easy search engine spidering. Also known as a focus page or a content page. Invisible web ...

Advertising media: the means through which advertisements are delivered to the target audience. Media include broadcast media, print media, cinema, hoardings and outdoor media.

advertising network - a network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

This feature allows ads to be shown when the target audience is more likely to be available, and can also be used to manage your budget or to make sure ads receive exposure in different parts of the world or time zones.

Island Position - A advertisement that is completely surrounded by editorial material with no adjoining advertisements to compete for the audiences attention. Newest Term Landing Page ...

Email Marketing - Email marketing is process of promoting a product or service or an idea by sending direct emails to the target audience.

Television Rating Points (TRPs): The TRP Monthly Reports give data of frequency of viewing, overlapping of viewership amongst TV programmes. One TRP is equal to one per cent of TV audience which has now become the currency for buying and selling air ...

review copy: A free copy of a (usually) new book sent to print and electronic media that review books for their audiences.

The CPM for advertising on a Web site with a very specific audience that is likely to make sizable purchases (e.g. corporate telecommunications managers) can be in the neighborhood of $100. See targeting.

Reach; Unique Web users who visited the site over the course of the reporting period, expressed a percentage of the universe for the demographic category. Also called unduplicated audience.

See also: Market, Marketing, Advertising, Product, Target