Audience Profile
Define your targeted audience and be as specific as possible.
Target Audience
[1] A group of people that is expected to buy a particular product or service.
[2] A specified audience or demographic group for which an advertising message is designed.
Intended Audience: Mass vs. Targeted
Promotions can be categorized based on the intended coverage of a single promotional message.
Who is Your Target Audience?
Five Keys to Getting Customers
Focusing on your Target Audience - Brand Strategy Development
Social Marketing - Learn About Social Marketing - More About Social Marketi...
Audience Composition
An analysis of an audience based on characteristics relevant to an advertiser.
Contributed by: MarcommWise Staff
Audience Duplication ...
Audience Flow
A measure of the change in audience during and between programs.
Audience: Persons touched by a media or a support of communication. He can thus involve as well televiewers, as visitors of a Web site or persons receiving a commercial SMS.
Audience Turnover - The ratio of cumulative to average quarter-hour audiences. Turnover is a valuable index of the consistency of an audience. If turnover equals 1.
Audience accumulation: The total number of different persons or households exposed to a single media vehicle over a period of time (see Cumulative audience.
audience accumulation - The process by which the total audience to a given flight or campaign builds over time. Accumulated, or "CUME", audience is the sum total of different individuals exposed one or more times to an advertisement.
Seed Audience
The initial audience from which viral growth starts.
to the top ...
Target Audience Rating Points - a commonly used measure of the gross cumulative exposure of an advertising campaign.
TARGET AUDIENCE - The consumer group most likely to buy a specific product and identified by region, age, demographics, or economic status.
Target Audience
See Sample
Taste Test
Respondents evaluate the taste of a product, either absolutely or compared to something else.
AUDIENCE SEGMENTATION
The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage.
Audience measurement derived from a third-party ad server’s own server logs.
ad display/ad delivered
An ad successfully displayed on the user’s computer screen.
Audience
Total number of people who may receive an advertising message delivered by a medium or a combination of media.
audience The number and/or characteristics of the persons or households who are exposed to a particular type of advertising media or media vehicle. In a library this could be a certain number of people that attend a library program.
Gross audience - The combined total of audiences for all media in a campaign. People exposed to more than one type of advertising will be counted for each instance.
Target audience - Groups in the community selected as the most appropriate for a particular marketing campaign or schedule. The target audience may be defined in demographic or psychographic terms, or a combination of both.
Target audience A specified audience or demographic group for which an advertising message is designed Target market A group of individuals whom collectively, are intended recipients of an advertiser's message.
Who is the potential TARGET AUDIENCE of the advert?
WHAT do I wish to communicate to this target audience?
Why is this message so IMPORTANT to them?
In marketing or audience research refers to the concept of a respondent being able to remember a particular event, advertisement or experience. Recall can be aided or unaided.
Recency ...
Quantify your audience. How many people do you need to reach, what percentage of the market does your favorite on-line service actually address? Tailor your message as closely to your audience's demographics as possible.
Mass Marketing Selling to everyone through mass media such as radio, TV, or a newspaper, as opposed to database marketing which is aimed at a small selected audience. Match code A keyline.
Broadcasting Delivering content through radio or television to a "broad" audience" over the airwaves. See "Narrowcasting".
Business to Business (B2B) Sales focused on business customers, either for internal use or resale.
Concept testing: Testing the idea of a new product or service with your target audience.
Brand repositioning: An attempt to change consumer perceptions of a particular brand. For example VW has successfully repositioned the Skoda brand.
Reach Sometimes expressed as the percentage of the universe of a target audience, however it is measured by the total number of unique users who will see the ad over a specific period of time.
marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies.
The intended audience identified during the research design phase determines how the data must be reported. Internal reports for upper-level management use different language than a document seeking external funding, for example.
Advertisers place bids on keywords or phrases that they think their target audience would type in a search field when they are looking for specific goods or services.
The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values).
Identifying the target audience. Market reports can be bought that investigate the media habits of consumers of different products and/or the segments that the firm has chosen to target.
Determining appropriate advertising objectives.
Publishing content that interests an audience, in the same way a magazine publisher produces content. Good content is often of interest to other web publishers, who may introduce your content to their audience.
BuzzOpportunities - Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand.
A process of determining how much advertising is necessary to reach your target audience. There are three factors to consider. How many impressions will your ad receive or how often is it viewed.
Demographics: Profile of a media properties audience.
Dynamic Content: The ability of an email marketing solution - either outsourced or in house - to deploy highly targeted messages to very numerous yet small customer segments based on ...
By zeroing in on a relatively small demographic or geographic region, niche brands are able to develop unique personalities that speak directly to their target audiences.
A Hoax is an effort which tricks an audience into believing that something false is true. It is an attempt to deceive people. In Internet marketing the most common kind of Hoaxes are the virus Hoax and electronic chain letters.
Brand Tone of Voice How the brand speaks to its audiences.
Brand Positioning The distinctive position that a brand adopts in its competitive environment to ensure that individuals in its target market can tell the brand apart from others.
Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions.
TV, Radio. Idea to reach large audience. Niche Media: Cable TV, Direct mail, etc. Reach the target audience with specific demographics, narrowly defined target audience. Non-Conventional Media: Internet.
Who are Media Planners?
Segment - A portion of an audience that is targeted to receive a specific marketing campaign
Statistical Significance - In the case of online testing, the probability that an event did not occur by chance
This post has been viewed 303 times ...
Localization The tailoring of an offering to meet the specific needs of a geographic area, product, or target audience.
Favourability Scale - a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavourable; 2. Somewhat Unfavourable; 3.
As with other forms of online advertising, is dependent on content, audience reached and targeted delivery - Untargeted being lower priced, targeted to an affluent audience being at the high end of the rate scale.
Blogs are becoming increasingly popular as forums for people to express their views to a potentially unlimited audience. Personal recommendations from bloggers with large or dedicated followings can greatly help a business.
It can be surprising to find out that no matter how well you adhere to the law, or how valued your service is to its audience, there are no assurances or guarantees from Internet Service Providers that your e-mail will be delivered.
the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign
reactive marketing control systems ...
The art of gaining top rankings in search results for search terms that are likely to be used by audiences that the marketer is interested in.
Niche Sites: A website oriented toward a very specific topic or audience. Niche sites often have high traffic and items can bring higher prices than on general purpose sites because they serve customers looking for unique content.
Demographics Data about the size and characteristics of an audience.
Domain Keys Email authentication system designed to verify the DNS domain of an email sender and the message integrity.
A target audience or group selected because of their interest. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns, yield a higher response and result in fewer unsubscribes.
Special message design for different kind of audience
Why to manage “Reply-to' Inbox
What to do with inactivity
Main sign-in usability errors
List inactivity and the re-opt-in procedure ...
Split Test " Technique used to test an offer or message for the same audience at the same time. For example, you could run two different ads in the same print run of a magazine to see which is most effective.
A static web page that contains quality content about a specific topic. The page is written for a site's target audience but formatted for easy search engine spidering. Also known as a focus page or a content page.
Invisible web ...
Why: Unique chance to hear Global Search Pioneer, Laszlo Horvath, speak about helping the audience utilize the powerful tool of Search Engine Marketing and Optimization
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Latest News ...
Advertising media: the means through which advertisements are delivered to the target audience. Media include broadcast media, print media, cinema, hoardings and outdoor media.
Webcast - a conjunction of website broadcast, information dispersed to a large audience via the Internet which could include streaming audio, streaming video, visual aids or live demonstrations ...
This feature allows ads to be shown when the target audience is more likely to be available, and can also be used to manage your budget or to make sure ads receive exposure in different parts of the world or time zones.
 See also: Market, Marketing, Advertising, Product, Service
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