Audience Duplication
People, households, or organizations that read, view, or hear an advertisement or other marketing communication vehicle more than once, whether through a single media vehicle or a a combination of media vehicles.
Audience Duplication
The extent to which the audience of one station is exposed to that of another.
Audience duplication: Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.
Audience Duplication - The number or percent of households or individuals reached by one program (or station) that are also reached by another program (or station).
Audience duplication The number of people who saw or heard more than one of the programs or publications in which an ad was placed.
 See also: Rough, Advertiser, Media, Combination, Service
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