Audience profile: The minute-by-minute viewing pattern for a program; a description of the characteristics of the people who are exposed to a medium or vehicle (see Profile).
Audience Profile
Define your targeted audience and be as specific as possible.
Media kits often contain information about rates, ad sizes and formats, targeting options, audience profiles, case studies, contact information, plus anything else that helps buyers make informed decisions.
Report on Syndicated Programs (ROSP) - A Nielsen Media Research quarterly report that provides audience profiles, competition and lead-in programs for syndicated programs.
Reruns - Programs repeated sometime after their original presentation.
 See also: Advertising, Audience, Media, Company, Market
  
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