A radio audience research company that uses the “diary method' and portable people meter (PPM) to accumulate data on radio use and provide ratings on audience size and composition.
ARF (Advertising Research Foundation) ...
Panel - In audience research, a continuing sample of people or households that are measured repeatedly.
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In marketing or audience research refers to the concept of a respondent being able to remember a particular event, advertisement or experience. Recall can be aided or unaided.
Recency ...
Arbitron - A radio audience research company which collects data by selecting a random sample of the population. The participants maintain written diaries detailing what radio programs they have listened to within a specified time period.
 See also: Communication, Product, Research, Service, Media
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