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Audience Tune-Out

Marketing & Web Audience researchAudilog

a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period; audience tune-out may result from high clutter levels of commercial advertising or station or channel ...

 


- All non-programming time on radio and TV; this includes time given to advertising commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out.

See also: Variable, Introduction, Combination, Appointment, Analytical