Home (Audimeter)
Home  
 
 
Home » Marketing & Web » Audimeter


 

Audimeter

Marketing & Web AudilogAudit

Audimeter - An electronic meter, attached to the television set, which measures channel, time and duration of tuning.

 


Audimeter: A:C: Nielsen Company's automatic device attached to radio or television receiving sets that records usage and station information (see People meter).

audimeter - An electric measurement device that is hooked to a television set to record when the set is turned on and the channel to which it is tuned.

Audimeter An electronic recording device used by A.C. Nielsen to track when a television set is in use, and to what station it is set.

an electronic device to record which particular television channel is tuned to by a household; marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements; ...

See also: Research, Household, Vision, Commercial, Service