Audiotext

Audiotext - a relatively new, alternative promotional medium in which an advertiser's recorded message is reached by an interested potential purchaser by telephone. See Alternative Media.

media vehicles, apart from the traditional ones, which are available for promotional purposes; examples of newer alternative media are video catalogs and audiotext. See Video Calalog; Audiotext. abbrev. American Marketing Association ...

See also: Bar Code, Unit cost, Advertising Media, Tactic, Accessibility