Marketing Audit
Scrutiny of an organisation's existing marketing system to ascertain its strengths and weaknesses.
Marketing Audit
How to conduct a marketing audit
The marketing audit is a fundamental part of the marketing planning process.
Audit
In media research terms normally means an(independent) assessment as to the technical validity of a specified survey. Magazine and newspaper audits involve the verification of 'net paid' circulation estimates.
Auditor Third party to verify subscriber membership.
Blacklist List of IP addresses that are being used by or belong to organizations or individuals that have been identified as sending Spam.
Audit
A website that is currently undergoing methodological examination with a corresponding report of findings.
Blogging
The process of creating blog entries.
Audit Bureau of Circulation
(Abbreviation: ABC) An organization that conducts audits of magazine and newspaper circulation numbers.
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Audit Form Lists the area(s) to be examined and the exact information required in evaluating each area.
Automatic Markdown Plan Controls the amount and timing of markdowns on the basis of the length of time merchandise remains in stock.
Audit
This word has two (2) definitions in the marketing research industry. The first is often referred to as a Store Audit. This is a method used to determine the number of units of a product sold in stores.
Auditor ; Third-party company that tracks, counts and verifies ad banner requests or verifies a website's as reporting system.
audit trail Information on the significant steps in the progress of a transaction which allows an auditor to determine that there are no errors in the reporting of the transaction.
Audit:
The examination of the marketing plan. The marketing plan is researched before and during implementation. Internal and external influences are evaluated allowing for plan adjustment.
store audit
a source of retail store information collected by marketing research firms (A.C.Neilson, for example) and supplied to manufacturers on a subscription basis, ...
Audited - The process of reviewing advertising statistics for errors and making any needed adjustments for accuracy. This may occur anytime after an advertising campaign has begun, but usually occurs after the campaign is finished.
audit The process of reviewing the library's strengths and weaknesses (internally), and opportunities and threats (externally) to shed light on the agency's performance.
audit
Third-party validation of log activity and/or measurement process associated with Internet activity/advertising. Activity audits validate measurement counts. Process audits validate internal controls associated with measurement.
2) Audit what you are currently doing -- What is the best way to reach each target? Are there more effective, more cost-efficient ways to reach them?
Social Audit - a review and evaluation of the social benefits and social costs pertaining to a particular product.
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ABC - Audit Bureau of Circulation, an organization supported by publishers,
advertisers, and their agencies to certify circulation statements of magazines and newspapers. .
An internal audit will look at:
- Past objectives and success rates.
- Past marketing mix strategies.
- Past budgets.
- Past segmentation, targeting and positioning strategies.
Marketing audit: the systematic collection, analysis and evaluation of information relating to the internal and external environments that answers the question 'Where are we now?' for the organisation.
Marketing audit
A systematic examination of a business’s marketing environment, objectives, strategies, and activities with a view to identifying key strategic issues, threats and opportunities.
Marketing concept ...
see Marketing Audit.
a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product; Tangible Product.
Communications audit -- The systematic appraisal of all of an organization's communications. A communications audit analyzes all messages sent out by the organization and may also study messages received by audiences about the organization.
Audit Bureau of Circulations (ABC) A company that audits the circulation of print publications, to insure that reported circulation figures are accurate.
Deliverability audit
If you are unsure how to get started or prioritize, engage an ESP or consulting group who can perform a deliverability audit. This will give you the clearest snapshot of where you stand right now in all of your practices.
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Today nearly all media outlets rely on third-party audit organizations to measure audiences and most marketers rely on these auditors to determine whether the cost of placement is justified given the audited audience size.
Accounting giants Ernst & Young, Coopers & Lybrand, and Price Waterhouse have recently begun auditing claims made by Web sites about their audiences and the number of impressions an advertiser gets.
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Internet marketing terms and definitions.
Internet marketing terms: ...
Definition: An advertising message presented below the threshold of consciousness. A visual or auditory message that is allegedly perceived psychologically, but not consciously
Also Known As: subception
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For reaching the Gen X and Y market segments, radio is a good bet. Each station maintains demographic profiles of its listening audience, which should be verified by the Audit Bureau of Circulations (ABC).
One risk to the advertiser is the potential for fraudulent activity by incentivized 3rd-parties or marketing partners. Some false leads are easy to spot. Nonetheless, it is advisable to make a regular audit of the results.
Synonyms
n/a ...
Topic:Commercial aviation
Topic:Electronic commerce
Topic:Engineering management
Topic:External auditing
Topic:Finance
Topic:Marketing
Topic:Master of Business Administration
Topic:Social enterprise
Tourism industry ...
 See also: Market, Marketing, Service, Customer, Services
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