Audit Bureau of Circulations

Audit Bureau of Circulations: Audits and publishes 'average net paid sales' (circulation) per issue for member publications(newspapers and magazines). The audit is census based, checking actual sales and does not report free copies.
ABSP ...

Audit Bureau of Circulations (ABC) A company that audits the circulation of print publications, to insure that reported circulation figures are accurate.

For reaching the Gen X and Y market segments, radio is a good bet. Each station maintains demographic profiles of its listening audience, which should be verified by the Audit Bureau of Circulations (ABC).

See also: Circulation, Market, Product, Cost, Service