augmented product
a product enhanced by the addition of related services and benefits, e.g. installation, warranty, maintenance and repair services, etc see core product and tangible product ...
Product Components: Augmented Product
Marketers often surround their actual products with goods and services that provide additional value to the customer's purchase. While these factors may not be key reasons leading customers to purchase (i.e.
Augmented product: add-on extras that do not form an integral part of the product but which might be used, particularly by retailers, to increase the product's benefits or attractiveness.
Augmented product
Differentiating via branding and features in this market is not enough.
It usually consists of lots of added value, for which you may or may not pay a premium. So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacture, ...
smell, shape; clean bed, towel, quietness, etc - Augmented products - additional services and benefits that the seller adds to distinguish the offer from competitors. E.g.
the tangible features of a product, including styling, quality level, features, brand name and packaging; also called the Formal Product or Tangible Product. See Augmented Product; Core Product.
 See also: Benefit, Market, Product, Marketing, Customer
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