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Augmented Product

Marketing & Web  Audit Bureau of Circulations  Australian Advertising Rate and Data Service

Augmented product: add-on extras that do not form an integral part of the product but which might be used, particularly by retailers, to increase the product's benefits or attractiveness.



Differentiating via branding and features in this market is not enough.

Augmented Product
A component of the Total Product offered by the marketer, this represents goods and services that surround the Actual Product in order to provide additional value to the customer's purchase and include guarantees, ...



a product enhanced by the addition of related services and benefits, eg. installation, warranty, mai ... more ...

So when you buy a car, part of the augmented product would be the warranty, the customer service support offered by the car's manufacturer and any after-sales service.

The Core product, the actual product and the . Product differentiation deals with making changes in the marketing mix of a product so as to differentiate it from whatever the competition is offering OR to offer a product which ...

smell, shape; clean bed, towel, quietness, etc - Augmented products - additional services and benefits that the seller adds to distinguish the offer from competitors. E.g.

See also: See also: Marketing, Market, Product, Consumer, Service

Marketing & Web  Audit Bureau of Circulations  Australian Advertising Rate and Data Service

 
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